Design Delight Studio

PROMPERÚ Launches Peru Outdoor Expo in Ancash Highlighting Adventure Travel and Sustainability

On October 17, 2025, PROMPERÚ successfully inaugurated the first-ever Peru Outdoor Expo in the Ancash region, home to the majestic Cordillera Blanca mountains. This event underscores Peru’s rising global reputation as a premier destination for adventure travel, emphasizing a diverse portfolio of travel products aligned with sustainability and community engagement.

Strategic Location: Ancash and Cordillera Blanca

Ancash’s soaring peaks provided an inspiring natural setting that reinforced the event’s adventure tourism theme. The backdrop of the Andes’ Cordillera Blanca highlighted authentic outdoor experiences, attracting tourism officials like Maria del Sol Velasquez (PROMPERÚ) and Francisco Basili (President of APTAE).

International Industry Engagement

The Expo convened over 30 local suppliers and 39 international buyers and media from nine key markets including Canada, India, and South Africa. Prior to formal sessions, attendees participated in immersive pre-fam tours, enabling first-hand experience of Peru’s tourism infrastructure and products, demonstrating PROMPERÚ’s commitment to quality.

Core Themes: Quality, Sustainability & Community

PROMPERÚ emphasized three pillars: ensuring safety and high-quality offerings, fostering sustainable tourism benefiting local communities, and integrating cultural richness with nature and gastronomy. Delegates notably valued cultural experiences such as the Shaman program, illustrating Peru’s blending of heritage with nature-based travel.

Adventure Travel Market Insights

Diego Arelano of the Adventure Travel Trade Association highlighted that adventure travel captures 67% of the market share, contributing significantly to local economies. Key trends identified include a surge in women- and solo-traveler-focused adventures, the rising prominence of running trails, and the most popular activities being hiking, cultural tours, cycling, safaris, and culinary experiences. Peru’s adventure travel ranking improved from 29th in 2020 to 6th globally by 2024, reinforcing investment potential.

Biodiversity and Conservation Efforts

Kiara Castaneda from SERNANP (Peru’s National Service of Natural Protected Areas) detailed Peru’s exceptional biodiversity—ranking #1 globally amongst the top ten countries—and outlined efforts involving 1,500 staff including 700+ park rangers safeguarding natural reserves, a testament to Peru’s prioritization of conservation within tourism development.

Showcasing The Andes Race

A keynote spotlight featured the Andes Race, Peru’s flagship trail running event through the Sacred Valley and Andes, which has grown substantially over a decade. From humble beginnings with under 100 runners and sparse international presence, it now enjoys prominent sponsorships (Adidas, Copa Airlines) and international acclaim.

Looking Forward: Growth and Responsibility

The successful Peru Outdoor Expo laid a solid groundwork for the future of specialized, sustainable adventure tourism in Peru. By blending business networking, expert insights, and sustainability commitments, Peru aims to attract global travel advisors, particularly from markets like Canada, to promote its rich adventure tourism offerings responsibly.

Conclusion

Peru’s strategic efforts—including product diversification, sustainability integration, and community benefits—signal robust growth in the adventure travel sector. The 2025 Outdoor Expo represents a compelling call to action for global travel stakeholders to embrace Peru’s unique outdoor and cultural experiences, ensuring continued environmental stewardship and economic uplift for local communities.

Key Statistics:

• Adventure travel market share: 67%
• Peru’s adventure travel rank: 6th globally (2024)
• Top activities: hiking, cultural experiences, cycling, safari/wildlife, culinary tours
• SERNANP staff: 1,500+ (including 700+ park rangers)

For travel advisors and sustainable tourism advocates, Peru’s Outdoor Expo confirms the country’s position as a high-potential destination blending exhilarating experiences with strong eco-conscious principles.

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