Yahoo and Its Family of Brands: Cookie Usage and Privacy Overview
Yahoo is part of a larger family of brands that includes notable sites and apps such as AOL, Engadget, In The Know, and Makers. Together, these platforms operate under a unified approach to user experience and data management.
Use of Cookies and Similar Technologies
Yahoo and its associated brands employ cookies and similar technologies—like web storage—to enhance the way users interact with their websites and applications. These technologies help:
- Provide seamless access to sites and apps.
- Authenticate users and maintain security by preventing spam and abuse.
- Collect aggregated data on visitor counts, device types (iOS or Android), browser usage, and visit durations to improve service offerings.
Importantly, this collected data is aggregated and not linked to individual users.
User Consent and Data Handling
When users click “Accept all,” Yahoo and its partners—including 237 entities under the IAB Transparency & Consent Framework—may:
- Store and access information on the device via cookies.
- Use precise geolocation data and personal information such as IP addresses and browsing/search behavior.
- Leverage this data for analytics, personalized advertising, content measurement, audience research, and service development.
Users concerned about privacy can opt out by clicking “Reject all” or customize their preferences through “Manage privacy settings.” Consent choices can be adjusted anytime via privacy and cookie settings accessible on Yahoo’s platforms.
Transparency and Data Protection
Yahoo emphasizes transparent data practices outlined in its Privacy Policy and Cookie Policy. These documents detail how personal information is collected, used, and protected, ensuring users remain informed about their digital footprint across the Yahoo family of brands.
Key Takeaway: Yahoo and its affiliates use cookies to enhance user experience and provide personalized content while offering clear options for privacy control aligned with industry standards.
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