CERATIZIT and Soley Leverage SAP to Drive Sustainable Product Portfolio Management

In a pioneering collaboration, CERATIZIT Group and Soley GmbH have utilized SAP’s advanced supply chain and AI technologies to optimize sustainable product portfolio management, demonstrating that environmental responsibility and profitability can be mutually reinforcing.

The Challenge of Complexity and Sustainability

CERATIZIT, a leader in hard material solutions with over 65,000 products in its portfolio, faced the dual challenge of managing extensive product lines while balancing economic and ecological objectives. Key issues included limited transparency in sustainability metrics and inefficient strategic decision-making due to time-consuming manual reporting.

Klaus Lupfer, Product Lifecycle Manager at CERATIZIT Deutschland GmbH, emphasized the company’s long-standing commitment to sustainability and the motivating potential of enhanced carbon footprint data.

AI-Powered Insights via Soley’s Product Mining Platform

Soley GmbH developed the AI-driven Product Mining Platform, integrated seamlessly into SAP’s ecosystem, including SAP S/4HANA, SAP Business Warehouse, SAP BTP, and SAP Analytics Cloud. This platform features three core AI innovations:

• AI Advisor: Recommends actionable steps like phasing out products to reduce carbon emissions without harming margins.
• AI Assistant: Provides an intuitive, natural-language interface for effortless user interaction.
• AI Detective: Uncovers hidden data dependencies to identify opportunities for profit and sustainability optimizations.

These tools utilize advanced graph analytics and data consolidation technologies (e.g., SAP Datasphere, SAP Databricks) to transform complex data into strategic intelligence.

Impactful Results with Real Business Value

The integration of CERATIZIT’s Product Carbon Footprint data with financial metrics resulted in a digital twin model that reveals risks and opportunities across product hierarchies.

Key achievements within nine months include:

• 87% implementation rate of AI-suggested sustainability measures.
• 30% reduction of end-of-life products with negative carbon footprints.
• 100% transparency in sustainability data across all product levels.
• 10% EBIT increase through optimized working capital.
• 75% improvement in delivery reliability and supply chain resilience.
• 40% inventory reduction.
• ROI achieved in under 12 months.

Alexander Springer, CEO of Soley GmbH, highlighted the strategic advantage of identifying critical products to proactively mitigate supply risks.

Leadership and Vision from SAP SCM

Dominik Metzger, President and Chief Product Officer of SAP Supply Chain Management, stresses leveraging AI, real-time data, and predictive analytics to build autonomous, resilient, and sustainable supply chains that not only respond to disruptions but anticipate them.

A Model for Sustainable Digital Transformation

The CERATIZIT-Soley-SAP partnership exemplifies how combining AI-driven analytics with established enterprise technology supports sustainable business strategies without sacrificing financial performance. This success story serves as a blueprint for companies aiming to align ecological goals with commercial viability via intelligent digital transformation.

For readers interested in innovative sustainability solutions, the Soley Product Mining Platform is accessible through the SAP Store and represents a significant step forward in sustainable supply chain management.

Published October 21, 2025
Author: Jeanette Rohr, SAP News

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.