MAS Holdings Aims for 75% Revenue from Sustainable Products by 2030

South Asia’s largest apparel manufacturer, MAS Holdings, has set an ambitious target to derive 75% of its revenue from sustainable products by 2030.

Company Overview and Sustainability Progress

Founded in 1987 by Mahesh, Ajay, and Sharad Amalean, MAS Holdings is a $2 billion global apparel giant with 53 manufacturing facilities across 13 countries, including India, Bangladesh, Vietnam, Indonesia, Kenya, Jordan, and the United States. It employs 100,000 people and partners with major brands like Nike, Speedo, and Victoria’s Secret.

• Revenue from sustainable products rose from 28% in 2023 to about 42% in 2025, nearing its interim goal of 50%.
• MAS is working to scale textile-to-textile circularity, enhance fiber recycling, increase usage of natural fibers through regenerative sourcing, and develop materials from non-finite resources matching conventional performance standards.

The Plan for Change 2026-2030

MAS’s new five-year Plan for Change (2026-2030) builds on prior sustainability commitments and focuses on three core pillars: Product, Lives, and Planet, with an integrated business transformation approach:

Product Pillar

• Advance circularity and material innovation.
• Collaborate with partners to improve traceability.
• Target 30% of raw material waste converted into circular loops.

Lives Pillar

• Prioritize labor conditions, especially women workers (70% of workforce).
• Implement a roadmap addressing fair wages, mental and physical health across 11 countries.
• Provide support for childcare and eldercare to address women’s care responsibilities.

Planet Pillar

• Pursue an 80% reduction in emissions aligned with Science Based Targets for Nature.
• Engage in ecosystem restoration, biodiversity conservation, and climate adaptation initiatives, especially in vulnerable communities.
• Expand understanding and mitigation of microfiber emissions.

Leadership and Strategic Insights

Suren Fernando, CEO of MAS Holdings, emphasizes that sustainability is a principled and strategic choice deeply embedded in company culture and strategy. Nemanthie Kooragamage, Director of Group Sustainable Business, highlights the collaborative strategy development involving stakeholders like the United Nations, International Labour Organization, and Forum for the Future.

• MAS’s approach involves future-focused stakeholder engagement and aligning with global and industry sustainability trends.
• Strong alignment with top customers, who represent 75% of business, ensures shared sustainability goals.
• Supply chain decarbonization is seen as a collective effort across brands and vendors.

Challenges and Future Outlook

• MAS faces external challenges, such as inconsistent government policies and energy crises in Sri Lanka impacting emissions and investments.
• The complexity of supply chain emissions requires partnerships, potential acquisitions, and technology alliances, especially in nylon and circularity innovations.
• The company seeks to balance ambitious environmental targets with social commitments, focusing on both mitigation and adaptation to climate change.

Conclusion

MAS Holdings is charting a comprehensive path toward a sustainable future by integrating circular product innovations, labor welfare, and climate action into its core business model. Its 75% sustainable revenue target by 2030 is underpinned by concrete goals, strong leadership commitment, and collaborative partnerships, positioning the company as a pioneer in ethical and sustainable apparel manufacturing.

Sources: MAS Holdings official statements (2025), Sourcing Journal interview with Nemanthie Kooragamage and Suren Fernando.

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