Design Delight Studio

MAS Holdings’ Ambitious Sustainability Revenue Target: 75% by 2030

Overview
MAS Holdings, South Asia’s largest apparel manufacturer, has committed to generating 75% of its revenue from sustainable products by 2030. This pledge is part of the company’s new five-year ‘Plan for Change’ spanning 2026-2030, signaling a significant leap in its sustainability agenda.

Current Progress and Targets

• Revenue from sustainable products rose from 28% in 2023 to approximately 42% in 2025, approaching the interim 50% target.
• The 75% target underscores a strategic pivot towards textile-to-textile circularity, fiber recycling, use of next-generation materials from non-finite resources, and focusing on natural fibers cultivated through regenerative models.

Company Profile
Founded in 1987 by Mahesh, Ajay, and Sharad Amalean, MAS Holdings has:

• A $2 billion turnover
• 53 global manufacturing facilities
• A workforce of 100,000 across 13 countries including India, Indonesia, Bangladesh, Vietnam, Kenya, Jordan, and the USA
• Partnerships with major brands like Nike, Speedo, and Victoria’s Secret
  Their product range spans intimate wear, sportswear, and swimwear.

Sustainability Integration

• MAS’s CEO Suren Fernando highlighted sustainability as a principled, strategic choice embedded into business operations, contributing to its ongoing success.
• MAS has aligned its 2030 goals around three pillars: Product, Lives, and Planet, integrating social, environmental, and product innovation efforts into its core business.

Key Commitments and Initiatives

• Addressing labor issues, including a roadmap on fair wages and physical, mental, and economic well-being, especially for women who constitute 70% of the workforce.
• Environmental ambitions include:
  • 80% reduction in emissions
  • Recycling 30% of raw material waste into circular systems
  • Biodiversity and ecosystem restoration in line with Science Based Targets for Nature
• Enhancing supply chain transparency and tackling Scope 3 emissions collaboratively with suppliers and brand partners.

Challenges and Strategic Collaborations

• MAS faces external challenges such as inconsistent policy environments, particularly in Sri Lanka, and evolving government support for investments.
• Cooperation with top clients who share aligned 2030 sustainability goals—these clients account for about 75% of MAS’s business.
• The company is actively pursuing acquisitions, investments, and alliances, especially in materials innovation like nylon, to scale sustainable technologies and enhance traceability.

Conclusion
MAS Holdings’ bold 75% sustainability revenue target by 2030 exemplifies how large-scale apparel manufacturers can synergize business growth and sustainability. Through robust social, environmental, and product-focused initiatives, MAS is positioning itself as a leader driving systemic change in the apparel industry’s supply chain while addressing climate adaptation and social equity challenges.

This summary is based on the October 24, 2025, report by Mayu Saini in Sourcing Journal.

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