Eco-Friendly Goods Attract Visitors at Việt Nam’s First Golden Autumn Fair 2025

On October 27, 2025, Hà Nội hosted the inaugural Golden Autumn Fair 2025, where eco-friendly and nature-based products were the standout attraction. Visitors showed strong preference for offerings that embodied the principles of being "green, clean, and safe."

Highlights from Leading Exhibitors

• Mù Cang Chải Mushroom Co Ltd (Lào Cai Province) experienced overwhelming demand from the first morning onward. The company, known for mushrooms and medicinal fungi compliant with ISO 2018 standards and awarded a three-star OCOP rating in 2023, sold several tonnes of products rapidly and dispatched more stock throughout the fair. Their products are both popular domestically—in Hà Nội, Ho Chi Minh City, and other provinces—and internationally, notably exported to Taiwan.

• Thiên Nhiên Việt Import Export Co Ltd attracted continuous interest with its natural herbal extracts produced according to VietGAP standards. These extracts, free from artificial flavorings and preservatives, target health-conscious consumers. Exported to 28 countries including Germany, the UK, France, the Netherlands, Japan, and South Korea, their gotu kola extract is notably the first Vietnamese product to enter the European market.

Consumer Enthusiasm and Market Trends

Visitors like Nguyễn Thị Phương Hoa from Ho Chi Minh City and Lục Thị Tâm from Hà Nội expressed appreciation for the fair’s focus on quality, transparent sourcing, and naturally derived goods such as Thái Nguyên tea and additive-free bánh đa. They voiced hopes for the fair to become an annual event, facilitating consumer access to trusted, high-quality Vietnamese products.

Industry experts stress that to meet growing demand for green and safe products, Vietnamese firms must rigorously adhere to quality standards and assume greater social responsibility in production.

Significance of the Golden Autumn Fair

The fair served a dual role by providing consumers access to safe, eco-friendly products, and allowing producers to engage directly with their audience. This interaction fosters stronger brand credibility and consumer trust, boosting the reputation of Việt Nam’s emerging green-product market.

Key Takeaways

• Rising consumer demand in Việt Nam for eco-friendly, safe, and health-oriented goods.
• Vietnamese companies successfully exporting certified products globally.
• Direct consumer-producer engagement enhances product transparency and trust.
• The Golden Autumn Fair positions itself as a vital platform to promote sustainable consumption and organic agriculture.

Source: Viet Nam News, Công Thương Newspaper, Bizhub/VNS

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