Design Delight Studio

MAS Holdings Commits to 75% Revenue from Sustainable Products by 2030

Overview
MAS Holdings, South Asia’s largest apparel manufacturer, has announced an ambitious target to generate 75% of its revenue from sustainable products by 2030. This goal builds on significant recent progress, with sustainable product revenue rising from 28% in 2023 to approximately 42% in 2025, approaching its interim 50% target.

Strategic Focus Areas
Nemanthie Kooragamage, Director of Group Sustainable Business, outlined the core strategies behind this target:

• Textile-to-textile circularity: Scaling recycling efforts across multiple fiber types.
• Innovative materials: Increasing use of non-finite resource fibers that match traditional fabrics in feel and performance.
• Natural fibers: Sourcing natural fibers through regenerative or equivalent sustainable business models.

Company Profile and Market Position
Founded in 1987 by Mahesh, Ajay, and Sharad Amalean, MAS Holdings operates 53 manufacturing facilities across 13 countries, including India, Bangladesh, Indonesia, Vietnam, Kenya, Jordan, and the U.S. It serves prominent clients such as Nike, Speedo, and Victoria’s Secret, producing diverse products from intimate wear to sportswear and swimwear. The firm’s annual turnover is roughly $2 billion with a workforce of 100,000 employees.

Integrated Sustainability Approach
Sustainable growth has been a strategic pillar for MAS, with CEO Suren Fernando emphasizing consistent commitment through varying market conditions. The company’s "Plan for Change"—spanning 2026 to 2030—focuses on three interlinked pillars:

• Product: Sustainable product innovation and circular economy practices.
• Lives: Enhancing worker welfare, particularly focusing on women, who comprise 70% of MAS’s workforce. This includes support for childcare, eldercare, and comprehensive labor roadmaps addressing wages and women’s physical, mental, and economic health across 11 countries.
• Planet: Aggressive environmental targets, including an 80% reduction in emissions, 30% conversion of raw material waste to circular loops, ecosystem restoration, and biodiversity preservation.

Measurable Goals and Collaborations
Aligned with the Science Based Targets for Nature, MAS is committed to transparent ecological impact tracking. It also aims to curb Scope 3 emissions through enhanced supply chain traceability and stakeholder engagement. The company engaged Forum for the Future to objectify its 2030 commitments after extensive consultations with suppliers, customers, and global organizations like the United Nations and the International Labour Organization.

Challenges and Industry Alignment
Key hurdles include inconsistent national policies, particularly energy policies in Sri Lanka, and the need for synchronized action across the supply chain. MAS’s top clients, representing 75% of its business, share compatible sustainability goals, facilitating aligned progress.

Future Plans: Partnerships and Innovations
Strategic alliances and possible investments, especially in nylon innovations, will be pivotal to progressing sustainability objectives. MAS focuses on enhancing supply chain collaboration to drive transparency and innovation critical to decarbonization efforts.

Conclusion
MAS Holdings exemplifies leadership in integrating sustainability deeply into business strategy. With clear, measurable objectives across environmental, social, and product dimensions, the company is set on a transformative path to achieve three-quarters of its revenue from sustainable products by 2030—setting a high benchmark for the global apparel industry.

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