Happi Planet Secures $2 Million Funding to Boost Sustainable Home Care Product Line

Overview

Mumbai-based sustainable home care startup Happi Planet has raised INR 18 crore (approximately $2 million) in its latest funding round. The round was led by existing investor Fireside Ventures, with participation from new backer Prath Ventures.

About Happi Planet

Founded in 2022 by former Procter & Gamble employees Mayank Gupta and Nimeet Dhokai, Happi Planet designs and sells plant-based, eco-friendly home care products. Their portfolio includes solutions for laundry, kitchen, and surface cleaning, with recent expansions into limescale removal and metal cleaning (copper, bronze, and brass). The product range supports the growing consumer demand for toxin-free and sustainable household alternatives.

Funding Purpose and Growth

The infusion of capital will enable category expansion, team growth, and accelerated product innovation. Happi Planet reports a remarkable 15X revenue growth in the past year, accompanied by strong operational efficiency and profitable unit economics, underscoring the robustness of their business model.

Distribution Channels

The brand sells primarily through online marketplaces such as Amazon, Big Basket, and D Mart Ready, as well as offline through Reliance Signature stores, enhancing their accessibility to a broader customer base.

Market Context and Competition

Happi Planet competes with players like Beco, The Better Home, and Koparo Clean in the expanding sustainable home and personal care market. Notably, competitor Beco recently raised $10 million in Series B funding led by Tanglin Venture Partners.

The Indian market for sustainable home hygiene products is poised for significant growth, projected to reach $74.1 million by FY2027 with a compound annual growth rate (CAGR) of 33%, driven by increasing environmental awareness and consumer preference for plastic-free, chemical-free products.

Previous Fundraising

Last year, Happi Planet raised approximately $1 million from Fireside Ventures aimed at scaling both offline and online presence, targeting a 10X revenue increase within 12 months.

Key Takeaways:

• Happi Planet raises $2 million to expand products and scale operations.
• Founded by ex-P&G professionals in 2022, focusing on plant-based home care products.
• Distribution through major e-commerce platforms and offline Reliance Signature stores.
• Demonstrated impressive 15X revenue growth over the last year.
• Positioned in a high-growth Indian sustainable home hygiene market projected to reach $74.1 million by 2027 at 33% CAGR.

This funding milestone solidifies Happi Planet’s commitment to eco-friendly innovations in home care, aligning with the rising consumer shift towards sustainable living.

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