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Kerala Tourism Unveils New Experiential and Sustainable Initiatives for Winter 2025

Kerala Tourism has launched an innovative suite of experiential travel products and sustainable initiatives to attract visitors during the upcoming festive and winter seasons. These efforts reaffirm Kerala’s status as a leading, inclusive tourism destination in India, known for its rich cultural heritage, natural beauty, and global hospitality.

Highlights of the Launch

• Vision Document for Future Growth: A comprehensive roadmap focuses on unlocking untapped tourism potential with an emphasis on wellness, adventure, heritage, cultural, and spiritual tourism. It sets goals for transforming Kerala into a digital-first, smart tourism ecosystem by integrating technologies such as artificial intelligence, smart ticketing, augmented reality (AR), and virtual reality (VR) to enhance visitor engagement.

• Sustainable and Inclusive Tourism: Kerala Tourism Minister P.A. Mohamed Riyas emphasized the state’s paradigm shift toward regenerative tourism models that involve the community, promoting inclusion and sustainability. Kerala’s globally acclaimed Responsible Tourism Mission continues to engage local communities, supporting eco-friendly and socially responsible travel experiences.

• New Experiential Offerings: The season coincides with major events like the 6th Kochi-Muziris Biennale (12 Dec 2025 – 31 Mar 2026), a globally recognized contemporary art festival. Kerala also hosted India’s first Travel Literary Festival, ‘Yaanam 2025’, showcasing travel writers and influencers.

• Women-Friendly Tourism Policy: Kerala maintains its lead as a safe and welcoming destination for women travelers, resulting in increased solo and women-only group tourism, often led by women entrepreneurs.

• MICE and Wedding Tourism: The state continues to expand as a premier venue for weddings and MICE (Meetings, Incentives, Conferences, Exhibitions) tourism, supported by world-class infrastructure and successful business conclaves like the recent Wedding and MICE Conclave in Kochi.

• Infrastructure and Visitor Growth: Sustainable design and conservation principles have been integrated into physical tourism infrastructure, enhancing aesthetics and environmental value. Reflecting these efforts, Kerala has surpassed pre-pandemic visitor arrival figures, reinforcing tourism as a vital economic pillar.

Industry Engagement

During the ‘Network Kerala’ B2B Tourism Meet held at Crowne Plaza, New Delhi, industry stakeholders from Kerala and the National Capital Region explored partnerships for the upcoming travel season. The event closed with a cultural performance celebrating Kerala’s artistic traditions.

Kerala Tourism’s balanced approach combining cutting-edge technology, sustainable development, cultural richness, and community engagement positions it to set new benchmarks in experiential and responsible tourism for 2025 and beyond. Travelers seeking authentic, inclusive, and eco-conscious experiences will find Kerala an inspiring destination this winter season.

Source: ETTravelWorld, Published October 30, 2025

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