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Floral Sustainability: Unveiling the Future of Edible Flowers with Eco-Friendly Packaging

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Van Vugt Kruiden Launches Sustainable, Transparent Packaging for Edible Flowers

Date: November 4, 2025
Source: HortiDaily.com

Van Vugt Kruiden is a Dutch expert in herbs and edible flowers. The company now uses new packaging made with care. It emphasizes green choices, clear views of the product, and ease for users. In 2005, the firm used simple round trays for its edible flowers. It then changed to a neat rectangular package. The new top-seal design comes with a peel-and-reseal film that keeps the product fresh.

Key Packaging Features:

  • Sustainability: The package uses fully recyclable materials. This change meets a growing call for eco-friendly products.
  • Transparency: A clear film helps you see the product. The flower box now has four display windows.
  • Product Focus: More flowers are kept in each tray. This fuller look suits high-end kitchens well.
  • Convenience: The resealable film maintains freshness. It makes everyday use easy.
  • Logistics Friendly: The compact flower box fits well in air freight. It also stacks neatly on mixed pallets.

Market Insights:

Piet van Vugt, a company representative, says edible flowers are now mainstream. They are popular in elite foodservice and catering in Europe, Dubai, and Qatar. Van Vugt Kruiden serves a growing market. The firm supplies about 20 flower types, including marigolds, dahlias, and daisies. These are grown year-round in Dutch greenhouses that boost flower growth.

About Van Vugt Kruiden:

This new packaging underlines the company’s green approach. It meets export rules and high-end market needs. It also makes the edible flowers clearer and more appealing in the world of fine food.


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Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.

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