Angry Birds and Dolea Collaborate to Launch Sustainable Eco-Friendly Straws

On November 7, 2025, License Global reported a new licensing partnership between Angry Birds and Finnish company Dolea Oy, aiming to bring sustainable drinking straws to the market. Facilitated by IMG Licensing, this collaboration merges Angry Birds’ vibrant brand energy with Dolea’s patented recyclable paper straw technology.

Key Details of the Partnership

• Product: Unique, eco-friendly paper straws featuring designs inspired by Angry Birds.
• Material: Recyclable paper that integrates smoothly into existing recycling systems.
• Environmental Benefits: Straws leave no aftertaste and promote sustainability by reducing plastic waste.
• Brand Alignment: Both Angry Birds and Dolea emphasize fun, safe experiences while encouraging environmental consciousness.

Patrick Åberg, Senior Vice President at Dolea, highlighted the natural synergy between the playful nature of Angry Birds and their straws, stating, “Our straws and Angry Birds are a natural fit that promote enjoying fun moments while promoting the message of environmental consciousness.”

Katri Chacona, Head of Brand Licensing for Rovio Entertainment, reinforced the collaboration’s spirit, emphasizing how both brands bring vibrant visuals and excitement to everyday moments.

Angry Birds’ Commitment to Environmental Awareness

This partnership aligns with Angry Birds’ broader environmental initiatives. Earlier in 2025, Angry Birds participated in the Green Game Jam, a global effort by the Playing for the Planet Alliance that integrates environmental themes into video games to foster awareness and inspire action.

Why This Matters

• Sustainability Focus: The product provides a practical alternative to single-use plastic straws, supporting global plastic reduction goals.
• Brand Influence: Leveraging Angry Birds’ popularity ensures greater consumer reach and engagement with eco-friendly products.
• Consumer Value: Fun, high-quality design combined with environmental responsibility offers mindful consumers an attractive lifestyle choice.

For retailers and consumers seeking licensed products with authentic green credentials, the Angry Birds-Dolea sustainable straw line showcases a promising fusion of entertainment licensing and environmental stewardship.

Sources: License Global, Rovio Entertainment, Dolea Oy, IMG Licensing
Published: November 7, 2025
Tags: Sustainable Products, Eco-Friendly Straws, Angry Birds, Licensing Partnership, Environmental Awareness

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