Eco-Friendly Products: 35+ Bestsellers to Watch for 2025

As global attention on climate change intensifies, consumers are increasingly prioritizing eco-friendly products. According to recent studies, 64% of consumers rank sustainability as a key purchasing factor, and 80% are willing to pay a premium—up to 9.7% more—for products that are locally sourced, use eco-friendly materials, and have a low carbon footprint. This market trend offers promising opportunities for entrepreneurs focused on sustainable commerce.

What Defines Eco-Friendly Products?

Eco-friendly products are developed with strict attention to minimizing environmental impact throughout their lifecycle—from manufacturing and packaging to delivery and disposal. Common characteristics include:

• Ethical manufacturing and fair treatment of workers
• Use of sustainable, recycled, or reclaimed materials
• Low-waste or zero-waste solutions
• Certifications such as B Corp or fair trade
• Carbon offset investments and low-impact shipping
• Natural, organic, and plant-based ingredients
• Contributions to environmental or social charities

These attributes ensure products are not just sustainable but also foster consumer trust and brand loyalty.

Top Categories and 36 Bestselling Eco-Friendly Products for 2025

Shopify highlights 36 trending products across various categories that combine sustainability with consumer appeal:

Sustainable Technology Devices and Accessories

• Compostable Audio Accessories: Pela Cases reduce carbon emissions by 30% and water use by 34% compared to conventional cases.
• Solar Energy Devices: EcoFlow’s clean generators and portable solar panels power gadgets using renewable energy.
• Sustainable Office Accessories: Oakywood crafts items from wood, cork, and wool, planting a tree for each sale, with 87,000+ trees planted to date.

Eco-Friendly Products for Pets

• Vegan Pet Accessories: Wigglywoos uses hemp and cork-based vegan leather in small batch, ethical production.
• Pet Toys from Recycled Plastic: Harry Barker creates designer dog toys from recycled yarn and plastic bottles.
• Pet Treats Made from Food Waste: Innovative treats reduce waste by repurposing organic material.

Ethical Apparel and Accessories

• Clothing made from recycled cotton and plastic materials
• Small-batch sustainable fashion
• Eco-friendly recycled jewelry and bags
• Socks designed to reduce plastic waste

Home, Garden & Outdoor Essentials

• DIY gardening supplies
• Clean, portable campfires
• Recycled plastic patio furniture
• Beehive supplies supporting pollinators

Clean Beauty and Personal Care

• Refillable and zero-waste beauty products
• Personal care items free from harmful chemicals
• Sustainable dental care options

Food and Beverages

• Sustainable coffee varieties
• Snacks and food made from repurposed vegetable waste
• Plant-based foods supporting animal welfare causes

Travel and Lifestyle Products

• Sustainable yoga and fitness gear
• Reusable utensils, straws, bags, and travel pouches
• Eco-friendly toys and creative kits for children

Building and Marketing a Sustainable Brand

To succeed with eco-friendly products, entrepreneurs should consider integrating circular economy models—designing for reuse, recycling, and waste reduction. Beyond product selection, marketing strategies must clearly communicate sustainability credentials and certifications while engaging conscious consumers. Shopify recommends leveraging dropshipping, white labeling, or sourcing from established suppliers to reduce R&D time and accelerate market entry.

Final Thoughts

Eco-friendly products represent a lucrative and impactful business venture in 2025 and beyond. With a clear consumer demand for sustainable options, paired with innovative products across technology, apparel, pets, beauty, and lifestyle categories, brands have myriad opportunities to grow while protecting the planet. Embracing transparency, certification, and ethical practices will build consumer trust and foster long-term success.

Sources: Shopify Blog (July 2025), consumer sustainability studies on purchase behavior

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.