Fostering Green Consumption for Sustainability in Vietnam

Green consumption grows in Vietnam. People now choose eco-friendly products and share a duty for the planet. Consumers drive business shifts and policy updates. This change moves Vietnam toward sustainable growth.

Consumer-Driven Business Transformation

Young Vietnamese favor eco-friendly products. They value recycled materials, biodegradable packaging, and energy-saving production. Consumers guide companies like MM Mega Market in Ho Chi Minh City. The market stops plastic bags. It uses recycled cardboard boxes or asks customers to bring reusable bags. These steps keep over 10 million plastic bags from waste each year.

MM Mega Market also treats organic waste. They send over 400 tonnes of food waste to poultry farms. They add solar panels on roofs in 14 of 21 centers. These panels cut more than 5,000 tonnes of CO₂ emissions each year.

Urban Sustainable Initiatives

Hanoi

Hanoi businesses use clean technologies. They choose bamboo straws and paper packaging. Over 50% of market businesses now apply clean production and save energy. Non-biodegradable packaging falls by 65% in markets and shopping centers.

Hanoi’s People’s Council passes a clear plan. It bans single-use plastic production and imports by 2031. Markets and stores stop free non-biodegradable plastic bags in 2027. ### Can Tho
Can Tho City leads green efforts. The city plants trees, holds waste reduction campaigns, and builds facilities to treat 400–500 tonnes of waste daily. Agriculture shifts toward eco-friendly, circular, and low-emission models linked to green markets. Youth groups join efforts to protect nature.

Challenges and the Way Forward

Challenges still remain:

• High pesticide use in agriculture hurts soil and water. Farmers do not get enough training on safe practices or proper packaging disposal.
• Green products cost 20–40% more than regular ones.
• Small and medium enterprises face high costs and limited skills to switch to green production.

Dr. Bui Thi An of the Hanoi City Women Intellectuals Association explains a joint effort is needed. Authorities, businesses, and citizens must work together. Clear, steady policies and public education can change habits toward green choices. Dr. An urges sharing green models that fit with Vietnamese tradition and the idea that "Vietnamese people choose Vietnamese goods."

Conclusion

The shift to green living in Vietnam needs all of us. When consumers, businesses, and policymakers join hands, green habits grow. Supporting eco-friendly changes and solving challenges now can build a resilient, environmentally sound future.

Source: Nhan Dan Online, November 14, 2025

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