Overview of Yahooโs Family of Brands and Cookie Usage
Yahoo is a key member of the Yahoo family of brands, which includes well-known sites and apps such as AOL, Engadget, In The Know, and Makers. These platforms are operated collectively to provide a range of digital content and services.
Use of Cookies and Data Collection
Yahoo and its associated brands employ cookies and similar technologies like web storage to enhance user experience. These tools enable the websites and apps to:
- Deliver content and services efficiently to users
- Authenticate users while implementing security measures to prevent spam and abuse
- Count visitor numbers, device types (iOS or Android), browser information, and the duration of visits
This information is gathered in aggregate form and is not linked to individual users, ensuring a level of anonymity in basic data collection.
Consent for Advanced Data Usage
Upon selecting "Accept all," users agree that Yahoo and its partnersโwhich include 237 entities within the Interactive Advertising Bureau (IAB) Transparency & Consent Frameworkโmay access and use more detailed data. Such data includes:
- Precise geolocation
- Personal identifiers like IP addresses
- Browsing and search history
This advanced data use supports analytics, personalized advertising and content, measurement of advertising effectiveness, audience research, and service development.
User Privacy Controls
Users have flexible privacy options:
- Reject all: Denies permission for cookies and personal data use beyond essential functions
- Manage privacy settings: Allows customization of data collection preferences
- Users can change their consent choices anytime via the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ on Yahooโs sites and apps
Further Information
Yahoo provides detailed explanations of their data handling practices in their privacy policy and cookie policy.
This transparent approach to data management reflects Yahooโs commitment to balancing personalized service with user privacy, adhering to industry standards for data protection.
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