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Overview of Yahoo’s Family of Brands and Cookie Usage

Yahoo is part of a larger network known as the Yahoo family of brands, which includes well-known sites and apps such as AOL, Engadget, In The Know, and Makers. These platforms collectively serve a wide range of content across different interests and digital experiences.

Cookie Usage on Yahoo-owned Platforms

To provide optimal service, Yahoo and its affiliated sites use cookies and similar technologies like web storage. These tools allow the websites and apps to store and read information from your device, improving functionality and security.

Purposes of Cookie Data Collection

• Service Delivery: Ensuring the sites and apps work properly for users.
• Authentication & Security: Verifying user identities, applying security safeguards, and preventing spam and abuse.
• Measurement & Analytics: Tracking visitor numbers, device types (e.g., iOS or Android), browser types, and visit durations. Importantly, this data is aggregated and not linked to individual users.

Personal Data and Consent

When users click “Accept all,” Yahoo and its partners—including 237 associated with the IAB Transparency & Consent Framework—can also:

• Store and access information on devices via cookies.
• Use precise geolocation data.
• Collect personal data such as IP addresses, browsing, and search information.

This data supports analytics, personalized advertising and content, advertising measurement, audience research, and service development.

User Control and Privacy

Users may decline or customize these data uses by clicking “Reject all” or “Manage privacy settings.” Consent options can be modified anytime through links provided on Yahoo’s sites and apps, ensuring users maintain control over their personal information.

Learn More

For more in-depth information on data usage and privacy, Yahoo’s privacy policy and cookie policy provide detailed explanations.

This transparent approach to cookie and data usage ensures users understand how their information supports enhanced digital experiences across the Yahoo family of brands while maintaining control over their privacy preferences.

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