Design Delight Studio

Nearly Half of U.S. Consumers Purchase Sustainable Products, Survey Finds

A March 2025 survey by GlobeScan and Trellis shows U.S. demand for sustainable products is rising. The survey finds consumers favor products that are kind to the planet. Key findings are:

• 49% of Americans say they bought an eco-friendly product last month. This rate is 6 points higher than in August 2024.
• Only 15% of respondents show no interest in green options.
• More than one-third face barriers such as high prices, low product awareness, and limited supply. This gap reveals unmet demand in the market.

Consumer Perceptions of Sustainability

Consumers see sustainable products as those with recycled packaging, official product certifications, and eco-friendly ingredients. These clear factors help buyers pick green products when they shop.

Implications for Brands

The data shows U.S. consumers stay committed to sustainability even when politics shift. Brands that offer clear, affordable, and accessible green products build long-term consumer trust and loyalty. Such brands also win more market share by matching shoppers’ growing social and environmental values.

Survey Background

The survey includes responses from over 1,000 U.S. adults collected between March 25 and 28, 2025. —

Why This Matters:
Almost half of U.S. consumers now choose sustainable goods. As interest grows, businesses that lower costs and boost access can tap a large market. This opportunity can help brands meet rising consumer demand.

For ongoing insights into trends and green strategies, subscribe to the Trellis Briefing newsletter—your source for clear analysis and actionable trends for conscious brands and shoppers.

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.