Odisha MSMEs Showcase Sustainable Innovations at IITF 2025

The 44th India International Trade Fair 2025 took place at Bharat Mandapam, New Delhi from November 14 to 27. Odisha showed its rising MSME sector at the fair. The theme was “Ek Bharat, Shreshtha Bharat.” The state’s Information and Public Relations Department ran Odisha’s pavilion. They set up 26 stalls. Four stalls belonged to MSME entrepreneurs. These entrepreneurs promoted both sustainable and traditional products.

Odisha’s MSME Highlights at IITF 2025

Diverse and Eco-Friendly Offerings

The stalls offered eco-friendly and culturally rich products:

• Gaumay Paints (Bargarh):
  Gaumay Paints makes eco-friendly paint from cow dung. The company uses simple, sustainable steps. It talked with government teams and private firms across India.

• Craft Indica (Bhubaneswar):
  Craft Indica makes silver filigree jewellery. It blends old skills with modern design. Many female visitors liked these designs.

• Elite Crunchies (Berhampur):
  Elite Crunchies offers local snacks and delicacies. The stall began talks with groups such as the Airports Authority of India and Ashoka Hotel. These talks helped them expand their market.

• Odisha State Palm Jaggery Cooperative Society Ltd.:
  This cooperative sold palm jaggery and palm leaf products. It makes healthy products that many people trust. They met with new partners to grow their range.

Sales and Impact

By November 24, three of the four stalls sold products worth over Rs 3 lakh. The results showed strong market demand. Odisha proved its commitment to sustainability, culture, and growth.

Strategic Significance

The exhibition put Odisha’s MSMEs on a national stage. It also built strong ties between states. The “Ek Bharat, Shreshtha Bharat” idea helped business and innovation. This work built unity and progress.

Source: Pragativadi, November 25, 2025
Reported by Yajati K. Rout

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