Nearly Half of U.S. Consumers Purchase Sustainable Products, Reveals Recent Survey

A March 2025 survey by GlobeScan, featured by Trellis, highlights a significant growth in U.S. consumer demand for sustainable products. Nearly 49% of Americans reported purchasing an environmentally friendly product in the past month, marking a 6-point increase since August 2024. ## Key Findings from the Survey

• Strong Consumer Demand: Almost half (49%) of U.S. consumers bought sustainable products recently, up from 43% prior to the 2024 election.
• Unmet Demand: Over one-third of respondents wanted to buy sustainable products but faced barriers such as higher prices, limited awareness, and availability issues.
• Low Disinterest: Only 15% of consumers expressed no interest in environmentally friendly products.
• Identification of Sustainability: Consumers associate sustainable products with recycled/recyclable packaging, recognized certifications, and sustainable ingredients or materials.

Implications for Brands and Retailers

Despite a sometimes challenging political climate surrounding environmental efforts, U.S. consumer interest in sustainability remains robust. This presents a clear opportunity for businesses to:

• Expand the accessibility and availability of credible sustainable products.
• Build consumer trust by offering transparent and certified environmentally friendly options.
• Cultivate long-term loyalty among values-driven consumers who seek to express their social and environmental values through their purchases.

Companies that effectively address the price and awareness barriers stand to gain a competitive advantage by meeting this growing demand.

About the Survey

The data draws from a nationally representative sample of over 1,000 Americans surveyed between March 25-28, 2025, conducted by GlobeScan in partnership with Trellis.

Source: “Survey: Nearly half of U.S. consumers say they buy sustainable products” by Tove Malmqvist, Trellis, June 10, 2025

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.