Ecolabels: Which EU Countries Lead in Sustainable Goods?

The European Commission recently released data highlighting which EU countries are leading in marketing sustainable products certified with the EU Ecolabel. This eco-certification indicates adherence to strict environmental criteria, helping consumers easily identify green products.

Key Findings on Ecolabel Adoption

• Italy emerges as the frontrunner in sustainable goods within the EU, with nearly 19,000 products featuring the EU Ecolabel. This showcases robust national efforts to promote and certify eco-friendly products.

• Over 100,000 products across the entire EU market currently carry the EU Ecolabel, spanning various sectors including cleaning agents, paper products, and tourism services.

• The Ecolabel remains one of the EU’s most recognized certifications for environmental performance, boosting consumer trust and encouraging brands to prioritize sustainability.

Leading Sectors for Ecolabeled Products

• Household cleaning products and personal care items have shown strong growth in Ecolabel certifications.

• Tourism services, such as hotels committed to sustainable practices, also make substantial contributions to the Ecolabel market share.

Implications for EU Sustainability Goals

The uptake of the EU Ecolabel signals progress towards the European Green Deal’s sustainability targets. By promoting transparency and environmental responsibility, countries like Italy set an example for others to amplify eco-conscious production and consumption.

References:
European Commission data on EU Ecolabel certifications (2025)
Euronews report: “Ecolabels: Which EU countries lead the way in sustainable goods?” (Nov 7, 2025)

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