Design Delight Studio

Research Highlights: Sustainable Labels Boost Product Sales

A new study by Caroline Wang (PhD candidate, Northwestern University) and Sherry He (Assistant Professor, Michigan State University) shows that labels shape buying habits. The study links clear, close marks of sustainability to more product sales. Retailers now use labels like Amazon’s “Climate Pledge Friendly,” Target’s “Target Zero,” and Wayfair’s “Shop Sustainably.” These marks tell shoppers fast if a product helps the environment.

Key Findings:

• Increased Sales Linked to Sustainability Labels: Products that display clear sustainability marks earn higher sales than those without them.
• Enhanced Consumer Visibility: Labels let buyers see choices that match their care for nature.
• Growing Market Trend: More brands now use these marks, which shows a shift toward eco-friendly buying.

This research, published by the Harvard Business Review in June 2025, proves that brands benefit when they use sustainable labels. The marks help meet environmental goals and boost commercial success.

For businesses and marketers in the organic and sustainable product space, using well-known sustainability certifications can help attract eco-conscious consumers and drive sales growth.

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.