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Research Confirms: Sustainability Labels Boost Product Sales

Consumers seek products that are green and eco-friendly. Companies use clear labels to guide buyers who care about nature. For example, Amazon shows “Climate Pledge Friendly.” Target uses “Target Zero.” Wayfair displays “Shop Sustainably.” Each label sits close to a product to show its green traits.

A study by Caroline Wang, a PhD candidate at Northwestern University, and Sherry He, an assistant professor at Michigan State University’s Broad College of Business, finds that labels do more than inform. The study shows that labels help sales grow by pushing buyers toward trusted eco choices. Consumers pick products with eco marks. Sales lift when nature-friendly facts appear.

Key Takeaways:

• Labels clearly show a product’s eco track.
• Labels make it more likely that eco buyers will choose a product.
• Shops with these marks see a real rise in sales.

This growing trend shows that green labels help the planet and business. Using clear eco signs in marketing brings profit and supports nature.

Source: Harvard Business Review, June 23, 2025

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.