Nearly Half of U.S. Consumers Buy Sustainable Products, Survey Finds

A recent March 2025 survey by GlobeScan, in partnership with Trellis, reveals a strong and growing demand for sustainable products among U.S. consumers. Key findings show:

• 49% of Americans purchased an environmentally friendly product within the last month, up from 43% just before the 2024 election.
• Only 15% reported no interest in sustainable goods.
• Over one-third of consumers wanted to buy sustainable products but faced barriers such as higher prices, limited product awareness, and unavailability.

What Defines Sustainable Products?

Consumers identify sustainable products primarily through:

• Recycled or recyclable packaging
• Certifications and eco-labels
• Responsible materials and ingredients

Implications for Brands and Retailers

Despite some political shifts away from environmental policies, consumers’ interest in sustainability remains resilient. This presents significant opportunities for brands that:

• Provide accessible and credible sustainable options
• Educate customers on sustainable attributes
• Address pricing and availability challenges

Brands that meet this demand effectively are likely to build stronger consumer trust, foster loyalty, and gain market share as shoppers increasingly use purchasing decisions to express environmental and social values.

About the Survey

• Conducted with 1,000+ Americans from March 25-28, 2025
• Part of GlobeScan’s syndicated Radar research program managed by sustainability expert Tove Malmqvist

Conclusion

Sustainability continues to be a key factor in consumer purchasing behavior. Businesses prioritizing authentic and accessible sustainable products stand to benefit in a market with growing environmental awareness and unmet demand.

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Sources: Trellis, GlobeScan (March 2025 Survey)

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.