Eco-Friendly Products: Top 38 Bestsellers to Watch in 2026 – Shopify New Zealand

As sustainability increasingly shapes consumer behavior, Shopify highlights 38 trending eco-friendly products primed for success in 2026. This guide helps entrepreneurs tap into a booming market where 64% of consumers prioritize sustainability and 80% are willing to pay more for responsibly made goods.

Understanding Eco-Friendly Products

Eco-friendly or sustainable products are designed to minimize environmental impact across their lifecycle—from sourcing and manufacturing to packaging, shipping, use, and disposal. Typically certified by third-party organizations, these products share traits such as:

• Ethical production and fair labor practices
• Use of recycled, reclaimed, or renewable materials
• Low-carbon footprint and sustainable shipping
• Zero-waste initiatives
• Organic, plant-based, or natural ingredients
• Certifications like B Corp, Fair Trade, or Carbon Neutral

Categories & Examples of Bestselling Eco-Friendly Products for 2026

Shopify’s curated list covers diverse categories with real brand examples, helping sellers match market demand while nurturing sustainable practices:

1. Sustainable Technology & Accessories

• Compostable audio accessories (e.g., Pela Cases reduce emissions by 30%)
• Solar energy devices (portable solar panels, clean generators by EcoFlow)
• Sustainable office tech using natural materials (Oakywood plants a tree per item sold)

Business Tip: Shortcut product development via dropshipping, white labeling, or sourcing established sustainable tech products.

2. Eco-Friendly Pet Products

• Vegan pet accessories crafted from hemp and cork (Wigglywoos)
• Toys from recycled plastic bottles (Harry Barker’s designer pet toys and leashes)
• Pet treats utilizing food waste diverted from landfills (Shameless Pets)

Additional Popular Sustainable Product Ideas

• Ethical apparel: Recycled cotton clothing, small-batch organic fashion
• Home & garden: DIY gardening kits, recycled plastic patio furniture, beehive supplies
• Personal care: Refillable beauty products, chemical-free skincare, plastic-free dental care
• Kitchen & cleaning: Reusable utensils, laundry detergent sheets, refillable cleaning tablets
• Fitness & travel gear: Sustainable activewear and yoga mats, reusable travel pouches
• Gifts & toys: Eco-friendly recycled jewelry, natural toys, creative eco-kits

Building a Sustainable Brand

Beyond individual products, Shopify emphasizes circular economy strategies like zero-waste stores and investing in carbon removal projects. Brands that align purpose with product—from ethical sourcing to charitable contributions—resonate strongly with consumers.

Marketing Eco-Friendly Products Effectively

To stand out in this growing market, sellers should:

• Highlight certifications and transparent sourcing
• Leverage storytelling around social and environmental impact
• Use SEO tactics targeting sustainability keywords
• Engage communities through social media with authentic content

Takeaway

Selling eco-friendly products is both a profitable and purposeful business strategy as consumer demand for sustainability accelerates. By focusing on verified, impactful products across technology, pet care, apparel, and more, entrepreneurs can build thriving brands that support a healthier planet.

Ready to launch your eco-friendly store?

Start your free Shopify trial today and explore resources to source, market, and scale your sustainable brand in 2026 and beyond.

Source: Shopify New Zealand Blog, updated December 6, 2025

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.