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Research Finds Sustainable Labels Boost Product Sales

Harvard Business Review reports a study. The study shows that sustainable labels boost product sales. Consumers seek eco-friendly goods. Retailers add clear, brief eco-labels. Amazon offers “Climate Pledge Friendly.” Target provides “Target Zero.” Wayfair presents “Shop Sustainably.”

Labels state a product’s nature-impact clearly. Shoppers use these marks to decide. Researchers Caroline Wang and Sherry He find that clear labels raise purchase rates. The study links close word-pairs and simple clues with higher sales.

Brands gain when they add these labels. The marks build trust and support sales growth. Retailers who show green marks match profit with a respect for nature.

Source: Harvard Business Review, June 23, 2025

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