Eco-Friendly Products: 38 Bestsellers for 2026 – Key Insights from Shopify

As sustainability increasingly influences consumer buying habits, Shopify’s comprehensive guide highlights the top eco-friendly products set to lead the market in 2026. This report not only identifies bestselling sustainable items but also offers actionable advice on marketing, sourcing, and scaling eco-conscious brands.

Why Eco-Friendly Products Matter

• Consumer Demand: A study finds that 64% of consumers consider sustainability a key purchase factor.
• Willingness to Pay More: 80% of buyers are ready to pay a premium—on average 9.7% more—for sustainably sourced and low-carbon products.
• Growing Market: Eco-friendly products represent not just ethical choices but lucrative opportunities for businesses.

Defining Eco-Friendly Products

Eco-friendly goods adhere to rigorous standards covering their entire lifecycle—from ethical manufacturing and waste reduction to sustainable packaging and disposal. Certifications like B Corp and fair trade underscore credibility. Typical features include:

• Use of natural, organic, or recycled materials
• Fair labor practices and ethical sourcing
• Carbon footprint minimization strategies
• Packaging and shipping via low-impact methods
• Zero-waste alternatives
• Contributions to environmental charities

Categories of Eco-Friendly Products to Watch in 2026

Shopify spotlights 38 product ideas across diverse sectors:

Sustainable Technology Devices and Accessories

• Compostable Audio Accessories: Pela offers biodegradable phone and AirPods cases reducing carbon emissions by 30%.
• Solar Energy Devices: EcoFlow produces portable solar panels and clean energy generators.
• Sustainable Office Accessories: Oakywood handcrafts tech items from wood and cork, planting one tree per sold product.

Eco-Friendly Products for Pets

• The pet industry is booming with over $150 billion in sales annually in the U.S.
• Vegan Pet Accessories: Wigglywoos uses hemp and cork vegan leather in eco-friendly pet goods.
• Recycled Plastic Pet Toys: Harry Barker manufactures luxurious pet toys and leashes made from recycled bottles.

Other Key Categories Include

• Ethical apparel and recycled fashion
• Green cleaning products and refillable detergents
• Sustainable kitchen supplies and reusable utensils
• Organic personal care and zero-waste toiletries
• Eco-friendly gardening and outdoor products
• Clean candles, recycled jewelry, and gifts that give back

Business Models and Marketing Tips for Eco Brands

• Circular Economy Models: Emphasize recycling, repurposing, and minimal waste to foster sustainability.
• Zero-Waste Stores: Go beyond product selection by eliminating packaging and excess materials.
• Marketing Strategy: Highlight certifications, origin stories, and environmental impact to connect deeply with eco-conscious consumers.
• Sourcing Options: Accelerate product launches by white-labeling or dropshipping established eco-friendly goods.

Final Takeaway

As ecological awareness shapes the future of retail, Shopify underscores that eco-friendly products are not just responsible but profitable. Businesses venturing into this space can draw from a rich palette of sustainable innovations—ranging from compostable tech accessories to vegan pet products—to meet robust consumer demand for products that protect the planet.

Start your sustainable business journey today by leveraging Shopify’s expert insights and tools designed for eco entrepreneurs.

Sources: Shopify Blog, consumer sustainability studies, brand case examples (Pela, EcoFlow, Oakywood, Wigglywoos, Harry Barker)

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.