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Mastering Sustainability: Understanding Product Life Cycle Assessment (LCA) and EU Ecodesign Regulation for Eco-Friendly Products

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Understanding Product Life Cycle Assessment (LCA) and the EU Ecodesign Regulation for Sustainable Products

On March 26, 2025, KPMG’s ESG & Sustainability Consulting team hosted a comprehensive webinar focused on enhancing knowledge about product environmental footprints, showcasing critical tools and regulations driving sustainability in product design and management.

Key Highlights from the Webinar

Life Cycle Assessment (LCA):
Experts Nina Mihajlović and Marijana Marjanović presented a detailed exploration of LCA — a method used to evaluate the environmental impacts associated with all stages of a product’s life, from raw material extraction through production, use, and disposal. Participants learned:

  • The difference between organizational and product-level emissions.
  • Key steps in conducting LCA analyses.
  • Relevant standards and guidelines governing LCA practice.
  • The role and components of Environmental Product Declarations (EPDs).
  • Practical approaches to calculating product carbon footprints.

EU Ecodesign for Sustainable Products Regulation:
The webinar also covered the implications of the new EU Ecodesign Regulation which aims to make products more sustainable by improving energy efficiency and reducing environmental impact throughout their lifecycle. Particular focus was given to:

  • The increasing stringency of EU sustainability regulations and what this means for businesses in Montenegro and the broader region.
  • The introduction and importance of digital product passports as tools to enhance transparency and traceability in sustainable value chains.

Why This Matters

With growing global emphasis on sustainability and environmental responsibility, understanding LCA processes and complying with evolving EU regulations becomes essential for companies aiming to reduce their ecological footprint. The webinar demonstrated how these frameworks support transparent reporting and drive innovation in product design that aligns with circular economy principles.

About the Hosts

Nina Mihajlović, Senior Manager at KPMG ESG & Sustainability Consulting in Serbia and Montenegro, alongside Marijana Marjanović, brought expert insights to a highly engaged audience. This session concluded the first series of KPMG’s online ESG seminars, reflecting the strong demand for expertise in sustainable business practices.


For brands and businesses interested in integrating sustainability into product lifecycles, keeping abreast of LCA methodologies and EU Ecodesign requirements is now vital. Webinars like this play a crucial role in supporting informed decision-making and fostering compliance with international standards.

Source: KPMG ESG & Sustainability Consulting, March 2025 Webinar on Product Life Cycle Assessment and EU Ecodesign Regulation [kpmg.com]

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.

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