Eco-Friendly Products: 38 Bestsellers to Watch in 2026

As climate concerns intensify, consumers increasingly prioritize sustainability in their purchases. A comprehensive Shopify guide highlights over 35 trending eco-friendly products poised for success in 2026, emphasizing both the environmental impact and lucrative market opportunities.

The Rising Demand for Eco-Friendly Products

• Consumer Values: 64% of consumers view sustainability as a top buying driver.
• Willingness to Pay: 80% are ready to pay a premium for sustainable goods, with some willing to pay nearly 10% more for local, eco-conscious products.
• Business Potential: Combining ethical production with strong market demand, selling eco-friendly products is both a responsible and profitable venture.

Defining Eco-Friendly Products

Eco-friendly products are designed and produced with minimal negative impact on people, animals, and the planet. Key attributes often include:

• Ethical manufacturing and fair wages.
• Use of sustainable, recyclable, or reclaimed materials.
• Low environmental footprint during production, shipping, and disposal.
• Certifications like B Corp for verified sustainability.
• Natural, organic, or plant-based ingredients.
• Contributions to environmental or social causes.

Categories of Eco-Friendly Products to Sell

1. Sustainable Technology Devices & Accessories

• Example: Pela’s compostable phone and AirPods cases reduce carbon emissions by 30% and water usage by 34% compared to traditional cases.
• Solar energy products like portable panels and generators from brands such as EcoFlow.
• Office tech accessories produced from wood, cork, and wool (e.g., Oakywood), with tree-planting commitments supporting reforestation.

2. Eco-Friendly Products for Pets

• The pet product market exceeds $150 billion annually in the US.
• Vegan pet accessories crafted from hemp and cork (e.g., Wigglywoos).
• Toys and gear made from recycled plastic bottles by brands like Harry Barker.
• Organic pet treats using food waste ingredients.

3. Other Key Categories

• Ethical apparel including small-batch and recycled cotton clothing.
• Sustainable outdoor and gardening supplies.
• Clean beauty and personal care items without harmful chemicals.
• Reusable and plastic-free household products such as detergent sheets and refillable cleaning concentrates.
• Eco-conscious fashion accessories and recycled jewelry.
• Food products supporting animal rescue and waste repurposing.

Circular Economy & Zero-Waste Store Models

Shopify underscores adopting circular economy principles that enable reuse, recycling, and minimal waste. Entrepreneurs are encouraged to go beyond traditional eco-friendly products by building zero-waste stores that close the loop on consumption.

How to Market Eco-Friendly Products Effectively

Success in the sustainable market relies on:

• Authentic storytelling about product sourcing and impact.
• Transparent communication regarding certifications and ethical standards.
• Tailored marketing to educate and attract eco-conscious consumers.
• Utilizing platforms that support dropshipping, white labeling, or private labeling to bypass lengthy product development phases.

Final Insights

Selling eco-friendly products is both a socially responsible and promising business strategy in 2026. By aligning with consumer priorities—ethical sourcing, low environmental impact, and community support—brands can thrive while contributing to a healthier planet.

Start Your Sustainable Business Today with Shopify
Shopify offers tools and resources to help aspiring entrepreneurs launch eco-friendly stores—from sourcing to marketing and managing sales—all backed by expert guidance and 24/7 support.

Sources: Shopify Blog “Eco-Friendly Products: 38 Bestsellers For 2026,” consumer studies on sustainability preferences.

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.