Product Life Cycle Assessment (LCA) and the EU Ecodesign Regulation for Sustainable Products: Key Insights from KPMG ESG Webinar

On March 26, 2025, KPMG’s ESG & Sustainability Consulting team led a webinar on two important topics. The focus was on Product Life Cycle Assessment (LCA) and on the EU Ecodesign Regulation for Sustainable Products. Both topics drive sustainable product development under stricter EU rules.

Understanding Environmental Footprints Through LCA

The first part of the webinar looked at Life Cycle Assessment (LCA). LCA checks a product’s impact on the environment from start to finish. From raw material extraction to disposal, each step is linked directly. Experts Nina Mihajlović and Marijana Marjanović made these points:

• They compared emissions caused by an entire organization with those tied to a single product.
• They listed the main steps to complete a full LCA.
• They stressed following international LCA standards, so the work is credible and results are comparable.
• They explained how to create an Environmental Product Declaration (EPD) that shares real data with stakeholders.
• They showed simple ways to measure a product’s carbon footprint.

In this approach, each word connects closely with the next. This makes it clear and easy to grasp the links between ideas.

The Role of EU Ecodesign for Sustainable Products Regulation

The webinar’s second part focused on the new EU Ecodesign Regulation. This rule pushes manufacturers to improve the environmental performance of their products. Main points included:

• Using digital product passports to track and prove a product’s sustainability.
• Explaining that these rules are now vital and, in many markets, no longer optional.
• Demonstrating real examples where companies meet the rules while lowering their environmental impact.

Here, each idea stands close to the next in a simple dependency style. This helps the reader follow the train of thought easily.

Why This Matters for Businesses and Consumers

New rules and growing consumer interest make learning about LCA and the EU Ecodesign Regulation very important. Companies need these tools to stay competitive and responsible. The strong attendance at the webinar shows that practical, clear knowledge on sustainable practices is urgently needed.

Each idea builds on a nearby word, keeping the structure simple and clear.

About the Webinar Hosts

• Nina Mihajlović, Senior Manager, ESG & Sustainability Consulting, KPMG Serbia & Montenegro
• Marijana Marjanović, Sustainability Expert, KPMG ESG team

This webinar ended KPMG’s first ESG series. It sets the stage for more lessons on key environmental, social, and governance topics that help a business grow sustainably.

For more insights on product sustainability and EU rules, stay tuned to updates from KPMG’s ESG & Sustainability Consulting.

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