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Navigating Sustainability: A Comprehensive Guide to Product Life Cycle Assessment and EU Ecodesign Regulations

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Product Life Cycle Assessment (LCA) and EU Ecodesign Regulation: Key Insights from KPMG ESG Webinar

On March 26, 2025, KPMG’s ESG & Sustainability Consulting team hosted an informative webinar focused on Product Life Cycle Assessment (LCA) and the EU Ecodesign for Sustainable Products Regulation—two critical tools in measuring and improving the environmental footprint of everyday products.

Understanding Life Cycle Assessment (LCA)

LCA serves as a comprehensive methodology to evaluate the environmental impacts associated with all stages of a product’s life, from raw material extraction through production, use, and disposal. During the webinar, experts Nina Mihajlović and Marijana Marjanović highlighted:

  • The distinct difference between organizational-level versus product-level emissions.
  • Key procedural steps to conduct an LCA, emphasizing adherence to international standards.
  • The development of an Environmental Product Declaration (EPD), which transparently communicates product sustainability data.
  • Practical approaches to calculating product carbon footprints.
  • The emerging role of the digital product passport as a pivotal tool for traceability and circular economy practices.

EU Ecodesign Regulation and Its Impact

In the session’s second part, the new Ecodesign for Sustainable Products Regulation was examined in detail. This EU legislative framework aims to ensure that products placed on the market comply with stringent sustainability criteria, promoting resource efficiency and reducing environmental impacts. The regulation’s relevance is growing, with increasing legal obligations extending beyond European borders, affecting domestic companies striving for compliance.

Why This Matters

The high engagement during the webinar underscores the urgency and importance of sustainable product design and transparent environmental reporting. As regulatory landscapes tighten, tools like LCA and compliance with the EU ecodesign framework become indispensable for companies aiming to lead in sustainability and ESG performance.

About the Webinar Organizers

The webinar concluded the first series of KPMG’s online ESG seminars, led by Nina Mihajlović, Senior Manager at KPMG Serbia and Montenegro, focusing on empowering stakeholders with actionable sustainability knowledge aligned with evolving EU policies.


For businesses committed to sustainability, understanding and implementing LCA alongside EU ecodesign regulations is essential. These measures not only support environmental stewardship but also future-proof organizations amid shifting regulatory demands.

Source: KPMG ESG & Sustainability Consulting Webinar, March 2025
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