91% of Malaysians Interested in Sustainable Products, But Price and Trust Hurdles Remain
A recent survey in Malaysia shows consumers lean toward sustainable products. Ninety-one percent say they will buy eco-friendly goods when they trust the claims. Yet, high prices and doubts slow actual purchases.
Key Insights from the Malaysia Consumer Trend Report 2025
- Price Sensitivity: Most Malaysians pay close attention to cost. They want a premium of less than 10% for green products. Price is the main barrier.
- Credibility Concerns: Many consumers stay unsure about green claims. In fact, 32.4% need clear evidence before they buy.
- Accessibility Issues: Finding sustainable products poses a challenge. Exactly 18.2% face difficulty in locating them.
Central Force International CEO See Toh Wai Yu notes that interest in sustainable products is growing. However, less than half (48.8%) regularly practice habits like reducing, reusing, and recycling. Selangor, for example, produces 10,000 tonnes of waste each day.
Incentives and Behavioural Change
The report shows that adding rewards could boost green buying. Around 26.2% of those surveyed feel incentives would help them choose sustainable products more often.
Market Implications
Even though cost-of-living pressures affect many, festive season spending stays strong. Wholesale and retail trade grew 5.7% year-on-year to RM154 billion during peak times. For businesses chasing the “sustainable shopper,” the report advises offering products that keep cost, clarity, and ease close together. This strategy supports both environmental values and everyday budgets.
Source: Malaysia Consumer Trend Report 2025, Reach Publishing Sdn Bhd, September 18, 2025
Contact: Reach Publishing Sdn Bhd, Petaling Jaya, Selangor | +603 7880 2611 | [email protected]
Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.
Leave a comment