Most Swiss Banks Anticipate Decline in Demand for Sustainable Financial Products

Date: January 10, 2026
Source: EY Survey via Swissinfo / MENAFN

Overview

A recent survey conducted by consulting firm EY reveals that 86% of Swiss banks expect stagnation or a decline in customer demand for sustainable financial products over the medium to long term. This trend marks a notable slowdown in the momentum for sustainable investments within Switzerland’s banking sector.

Key Findings

• Decrease in Customer Interest: Many banks reported that client enthusiasm for green financial products has diminished considerably compared to earlier projections.
• Niche Market Status: Sustainable products remain largely confined to institutional investors and affluent private clients, limiting broader market penetration.
• Impact on Sustainable Finance Industry: The survey underscores ongoing challenges in defining and measuring sustainable finance performance, affecting growth prospects.

Context and Implications

Switzerland has long positioned itself as a leader in sustainable finance. However, this survey signals potential headwinds as retail demand softens, posing questions about the scalability and mainstream adoption of green investments. The reliance on high-net-worth individuals suggests the need for innovative approaches to broaden appeal.

Conclusion

While sustainable finance continues to be a critical area for environmental and social governance efforts, Swiss banks’ cautious outlook on product demand highlights the complexities in balancing profitability with sustainability goals. Stakeholders may need to recalibrate strategies to invigorate customer engagement in sustainable investment products.

About EY Survey

The EY survey collected insights from a broad spectrum of Swiss banks, reflecting genuine market sentiments as of late 2025. The forecasted stagnation presents a realistic appraisal of the current and near-future sustainable finance landscape in Switzerland.

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