Swiss Banks Expect Lower Demand for Sustainable Finance Products

A recent EY survey shows 86% of Swiss banks predict that customer demand for green finance will drop or stall. Swiss banks now see less momentum for sustainable investments.

Key Findings

• Customer interest is down. Banks note that retail clients are less drawn to green products.
• The market stays niche. Only institutional investors and wealthy private clients mainly invest in sustainable options.
• Sustainable finance is still hard to measure. Defining and checking its performance remains complex.

Context

Swiss banks helped start sustainable finance. Yet, the survey tells us that green investments have not spread widely. The products may grow but have not caught on with most individuals.

Implications for Investors and Stakeholders

• Banks and advisors must adjust their plans to keep green products attractive.
• Better and clear standards for sustainable finance could build client trust.
• Big institutions will likely lead and support the green finance market.

Conclusion

Switzerland has long led in sustainable finance. Still, new data shows tougher times ahead. Stakeholders must boost customer interest and improve transparency to grow demand for sustainable investments.

Source: EY Survey, January 2026
Published by MENAFN

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.