Swiss Banks Anticipate Decline in Demand for Sustainable Financial Products

A recent survey from EY shows that 86% of Swiss banks expect customer interest in sustainable financial products to stay flat or drop in the medium or long term. The banks see a clear shift in the Swiss market for these investments.

Key Findings

• Reduced Momentum: Sustainable investments have slowed down a lot.
• Niche Market Status: Green products attract mainly institutional investors and rich private clients. They do not reach a mass market.
• Customer Interest: Regular customers do not show as much interest as expected. This makes growth in sustainable finance harder.

Context and Industry Implications

Switzerland has once hoped to lead in sustainable finance. Yet, the survey shows that its dreams do not match real market activity. Banks now face the challenge of defining and tracking sustainable finance.

While some advanced investors will keep buying sustainable products, many other customers need clearer benefits and better performance measures to join in.

Source: MENAFN (Swissinfo, EY Survey) – Published January 10, 2026
Tags: Sustainable Finance, Swiss Banks, Green Investments, Market Trends, EY Survey

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