Most Swiss Banks Anticipate Decline in Demand for Sustainable Financial Products

Date: January 10, 2026
Source: EY Survey via Swissinfo and MENAFN

Overview

A recent survey conducted by consulting firm EY reveals that 86% of Swiss banks expect stagnation or a decline in customer demand for sustainable financial products over the medium to long term. This insight highlights a notable shift in market momentum, suggesting that sustainable investments are losing traction among broader Swiss banking clientele.

Key Findings

• Customer Interest Waning: Contrary to earlier expectations, many customers show less enthusiasm for green financial products.
• Niche Market Status: Sustainable financial products currently remain a specialized segment, primarily appealing to institutional investors and affluent private clients.
• Sustainable Finance Challenges: Defining sustainable finance clearly and measuring its performance continues to be a complex, unresolved issue impacting growth potential.

Context and Implications

Despite Switzerland’s reputation as a leader in sustainable finance, the findings suggest a potential recalibration of the sector’s growth forecasts. Banks may need to refine their approach towards engaging retail customers or focus more strategically on institutional segments.

Conclusion

While sustainable finance retains importance within specialized investor classes, Swiss banks foresee a period of muted demand ahead. This underscores the need for innovative strategies to expand the appeal of green financial products beyond niche markets to sustain future growth.

References:

• EY Survey, 2026
• Swissinfo
• MENAFN reports

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