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Swiss Banks Predict Decline in Demand for Sustainable Financial Products

A recent EY survey shows that Swiss banks expect less demand for sustainable products. Banks predict that 86% will see flat or lower customer numbers in the medium and long term. This news slows the rise of sustainable investments and challenges the idea of steady growth.

Key Insights from the EY Survey

• Sustainable products focus on a niche. They serve mainly big institutions and wealthy clients. They do not attract most retail customers.
• Customer interest is low. Many regular clients no longer favor sustainable investments. This change adds to the expected decline.
• Banks face heavy rules. They must meet strict sustainability and climate guidelines. These rules create extra work.
• Data tasks drive up costs. Data gathering, carbon checks, and risk studies cost time and money.
• Greenwashing stays risky. Banks must guard against false sustainability claims with care.

Context: The Swiss Sustainable Finance Landscape

Switzerland leads in sustainable finance. Yet the sector struggles with clear standards and impact measures. Banks see a gap between the rule burden and the benefits.

Implications for Sustainable and Organic Product Investors

The survey paints a cautious picture. Investors and consumers should note the banks’ struggles with rules and costs. Banks might need to innovate and simplify products to bring back market interest.

Sources: EY survey data, SWI swissinfo.ch (January 2026)
For further reading: Swiss sustainable finance: world leader or wishful thinking?

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