Making Sustainable Products the Norm: The European Commission’s Initiative

Overview

The European Commission is set to introduce new legislation aimed at embedding sustainability at the heart of product markets across Europe. Known as the Sustainable Products Initiative (SPI), this policy, first announced in the 2020 Circular Economy Action Plan, seeks to foster responsible, transparent supply chains and significantly reduce greenwashing practices. The initiative was expected to be unveiled by the end of 2021. ## Key Objectives of the Sustainable Products Initiative

• Promote Long-lasting Products: Encouraging production of durable goods, such as repairable smartphones and long-lasting clothing.
• Ban on Destruction of Unsold Goods: Preventing waste by prohibiting the destruction of products that remain unsold.
• Combat Greenwashing: Establishing stricter laws to ensure honesty in environmental claims and information.

These measures aim to accelerate Europe’s transition towards a circular economy—one that minimizes waste and maximizes resource efficiency.

The European Environmental Bureau’s (EEB) Position

The EEB strongly advocates for ambitious, robust rules to safeguard consumers and the environment. Their position highlights the need for:

• Strong social and environmental due diligence in supply chains.
• Substitution of hazardous substances in everyday products.
• Transparency about product sustainability throughout their life cycle.

Innovative Tools: The Product Passport

A cornerstone of the SPI is developing a centralized, EU-wide product database—referred to as the "product passport." This digital repository would provide accessible, comprehensive information on:

• Repairability and durability
• Resource consumption
• Carbon footprint
• Chemical content
• Due diligence compliance

Such transparency would empower consumers to make informed, sustainable choices.

Broader Impact and Related EEB Work

Alongside the SPI, the EEB continues to explore sustainable procurement strategies, which leverage buying power to promote greener products and services throughout the EU market.

About the European Environmental Bureau (EEB)

The EEB is Europe’s largest network of environmental citizens’ organizations, committed to influencing EU policies to create a healthier environment and a sustainable future. Based in Brussels and actively engaged in policy advocacy, research, and membership coordination, the EEB plays a critical role in shaping initiatives like the SPI.

Conclusion

The Sustainable Products Initiative represents a landmark step towards normalizing sustainable production and consumption in Europe. By setting enforceable standards, promoting transparency through tools like product passports, and cracking down on greenwashing, the EU aims to lead the global shift to a circular, less wasteful economy—benefiting both people and the planet.

For more information, visit the European Environmental Bureau’s website or download their full position paper on the Sustainable Products Initiative.

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