EU Ecolabel: The European Union’s Trusted Mark for Environmental Excellence

What is the EU Ecolabel?

The EU Ecolabel is the official voluntary certification established by the European Union to identify products and services with a proven low environmental impact throughout their entire lifecycle. It helps consumers, businesses, retailers, and public procurers make authentic sustainable choices by endorsing goods that meet strict environmental criteria.

Why Choose the EU Ecolabel?

• Authentic Green Products: Guarantees products genuinely reduce environmental harm, effectively combating greenwashing.
• Empowered Decisions: Supports consumers and procurement officers in selecting sustainable goods and services.
• Boosts Innovation: Encourages businesses to adopt responsible, competitive, and innovative practices.
• Regulatory Compliance: Ensures alignment with EU legislation on ecodesign, sustainability labeling, and green claims.
• Circular Economy Contribution: Advances the EU’s goals for a climate-neutral, clean, and circular economy.

Scope and Reach

• Over 109,000 products and services have received the EU Ecolabel.
• 3,384 licenses have been awarded to companies, with 97% based in the European Economic Area (EEA).
• Small and medium-sized enterprises (SMEs) comprise around 57% of these license holders, highlighting the label’s broad-based impact.

Support and Resources

The EU Ecolabel website provides extensive resources including:

• Product groups and certification criteria.
• Guidance on application for businesses.
• A searchable product catalogue.
• Branding materials.
• Community support and helpdesk.

Recent Highlights

• Sustainability in Home Products: Encouraging eco-conscious interior choices for winter 2025.
• Bio-based Cleaning Success: Case study of Dutch company Diversey leveraging bio-based ingredients in detergents.
• Green Public Procurement: Guidance on using the EU Ecolabel as a reliable tool for sustainable public purchasing.

Engagement and Events

The EU Ecolabel hosts webinars, training, and online conferences aimed at educating public procurers, industry stakeholders, and retailers about the benefits and latest criteria updates.

For credible, sustainable product choices that contribute to environmental protection and innovation, the EU Ecolabel remains a trusted mark within the European market.

Explore more and stay informed at the official EU Ecolabel website.

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.