Psyche Organic: Revolutionizing Sustainable Olive Oil with Community and Transparency

Published: March 17, 2023
Author: Olivia Roper-Caldbeck
Photography: Clement Mogensen

From NYC Arts Scene to Copenhagen Olive Oil Innovator

Theophilos, founder of Psyche Organic, transitioned from a New York City independent art publisher to becoming a pioneering olive oil entrepreneur in Copenhagen. After years of cultivating creative communities around art, music, and culture, Theo embraced a new mission focused on organic farming and sustainable food production.

This transformation began in early 2020 amid the global pandemic. Seeking to realign his work with nature and sustainability, Theo connected with Greek farmers practicing traditional, chemical-free olive cultivation—a craft rooted in centuries of resilience. He apprenticed directly in Greece, ensuring hands-on experience in harvesting and cold-pressing olives to maintain the oil’s purity and quality.

Organic, Transparent, and Community-Driven

Psyche Organic is more than just an olive oil brand—it’s a community builder emphasizing inclusivity, health, and environmental ethics. Its products are crafted using:

• Organic, chemical-free farming: Farmers use methods preserving olive trees that may be up to a thousand years old, relying on minimal water and natural pest control.
• Cold-press extraction: Olives are hand-harvested in November, carefully processed to deliver fresh, nutrient-rich oil.
• Transparent supply chain: Psyche seeks to combat olive oil industry corruption by providing authentic products with traceable origins.

In Copenhagen, Psyche Organic fosters community through its flagship showroom and rotating events. Though their physical café operated temporarily next to a Michelin-starred venue, the brand continues to engage customers through immersive experiences and local collaborations.

Expanding Reach with Style and Innovation

Psyche Organic distinguishes itself with:

• Unique eco-friendly packaging—a pioneering bag design unseen in the olive oil market.
• Fashion-inspired branding that redefines olive oil as a lifestyle product.
• Creative collaborations drawing from Theo’s background in design, publishing, and cultural events.

The brand is already present in major U.S. cities, with partnerships in New York City (Scarr’s Pizza) and Los Angeles (Homesick Studios), and plans to expand throughout Scandinavia, Northern Europe, and Asia.

Vision for Sustainable Food and Future Growth

Influenced by Patagonia founder Yvon Chouinard’s sustainability ethos, Theo aims to "change the blueprint" in one of the food industry’s most opaque sectors. Psyche Organic’s mission is to:

• Deliver genuine quality and health benefits.
• Build scalable, transparent infrastructure.
• Support communities financially and culturally.
• Ultimately, enable Theo to retire to a personal farm and art residency off the grid.

Overcoming Challenges: Ego, Identity, and New Beginnings

Leaving behind a 12-year career in publishing and the vibrant New York arts scene involved significant personal upheaval. Theo candidly reflects on the “ego death” that comes with relinquishing old identities tied to urban social capital. His journey reflects a deep commitment to authenticity, health, and meaningful connection.

Conclusion

Psyche Organic exemplifies the power of merging sustainable agriculture with creative community-building. Through authentic organic olive oil production, innovative branding, and inclusivity, Theo is reshaping how consumers perceive and experience olive oil—setting a new standard in transparency and wellness in the industry.

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