Psyche Organic: Revolutionizing Olive Oil with Community, Sustainability, and Style

From NYC Arts to Sustainable Olive Oil Farming in Copenhagen

Theophilos (“Theo”), formerly a New York City independent book publisher and cultural curator, has dramatically transformed his career by founding Psyche Organic, an olive oil company based in Copenhagen. Driven by his passion for community well-being and sustainable practices, Theo transitioned from managing art projects in NYC to hands-on involvement in organic olive oil production.

His journey began in early 2020 after the pandemic disrupted his publishing work. Inspired by pioneers like Masanobu Fukuoka, Theo traveled to Greece to apprentice with an olive farmer whose philosophical approach to farming matched his own ideals. Deeply engaged in every harvest season since, he ensures that Psyche Organic’s oil is cold-pressed from olives grown on 50-to-100-year-old trees, cultivated without chemicals, pesticides, or excessive water use — embodying true organic and sustainable agriculture.

Building Inclusive Community Through Transparency and Wellness

Psyche Organic stands out not just for its product, but for its commitment to inclusivity and community engagement. Theo emphasizes that the company welcomes people of all races, genders, and backgrounds, fostering a diverse health and wellness culture in Copenhagen—a city currently underserved in this niche.

To deepen community bonds, Psyche Organic uses its flagship store as a showroom and event space, hosting gatherings that educate customers about authentic olive oil production and supply chain transparency. The company also briefly experimented with a café residency at a Michelin-starred restaurant, connecting food lovers directly to the product’s provenance.

Innovative Packaging and Aesthetic Appeal

Breaking industry norms, Psyche Organic packages its oil in eco-friendly bags—unique within the olive oil market, contributing to sustainability as well as brand distinction. Theo leverages his background in design, photography, and creative direction to position Psyche Organic more like a fashion or lifestyle brand than a traditional food product.

This innovative approach has helped Psyche Organic find footing in influential US markets, including selling through Scarr’s Pizza in New York and Homesick Studios in Los Angeles, with expansion plans across Scandinavia, Asia, and Northern Europe.

Vision for a Transparent, Ethical Olive Oil Industry

Theo’s ultimate goal is to disrupt what he describes as one of the most “corrupt” segments of the food industry by creating a transparent, trustworthy supply chain that delivers true quality and taste. Influenced by Patagonia’s ethical business model, he aims to scale Psyche Organic responsibly, financially empower communities, and eventually retire to cultivate his own farm and art residency.

Overcoming Challenges and Letting Go of Past Identities

Transitioning from a thriving artistic community in New York to a sustainable olive oil enterprise in Denmark required profound personal growth and acceptance. Theo describes it as an “ego death,” relinquishing his longstanding public identity tied to the NYC arts scene while embracing a new life mission centered on health, sustainability, and community.

Key Facts at a Glance:

• Product: Cold-pressed, organic olive oil from century-old Greek trees
• Sustainability: Chemical-free cultivation, minimal water use, unique eco-friendly packaging
• Community: Inclusive gatherings through flagship showroom, cafés, and events
• Markets: Copenhagen flagship, NYC (Scarr’s Pizza), LA (Homesick Studios), and plans for broader expansion
• Vision: Transparent supply chain to reform olive oil industry ethics and quality standards

Psyche Organic exemplifies how organic products can be seamlessly integrated with cultural creativity and social values, setting new standards for sustainable living and consumer trust.

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.