Psyche Organic: Revolutionizing Olive Oil with Community, Sustainability, and Transparency

Background and Founder’s Journey

Theophilos, founder of Psyche Organic, transitioned from a New York-based independent art publisher to an innovator in sustainable olive oil production. Five years ago, after immersing himself in creative communities around Orchard Street, he shifted focus to organic farming and ethical supply chains. Inspired by the Japanese natural farming philosophy of Masanobu Fukuoka, Theophilos apprenticed with a Greek olive farmer, forging a deep connection and committing to organic, cold-pressed olive oil production.

Sustainable Olive Oil Production

Psyche Organic’s olive oil is made from olives cultivated on resilient trees aged between 50 to 100 years, some rooted for a millennium. The farming process is strictly organic, avoiding chemical pesticides or contaminants. Olives are hand-harvested using traditional rakes during November, then cold-pressed shortly after cleaning to retain maximum flavor and nutrients. Theophilos personally oversees the harvest each season, spending weeks in Greece to ensure close collaboration with farmers and quality control within the supply chain.

Community Building in Copenhagen

Relocating to Copenhagen, Theophilos established Psyche Organic’s flagship olive oil showroom and office, fostering an inclusive, health-conscious community that transcends race, gender, and background. After hosting a temporary residency at the former Michelin-starred Relæ restaurant and collaborating with local food curators, the brand continues to activate events and experiences that educate consumers on authentic olive oil and transparent sourcing.

Innovative Packaging and Market Expansion

Psyche Organic sets itself apart with an eco-friendly bag design unique to the olive oil industry—a pioneering step towards sustainability. Drawing from Theophilos’ artistic background in design and curation, the brand approaches olive oil with a fresh, fashion-inspired aesthetic that resonates with diverse audiences. Psyche Organic is expanding into major cities like New York and Los Angeles through partnerships with boutique vendors, while eyeing further growth across Scandinavia, Asia, and northern Europe.

Vision for Industry Impact and Personal Growth

Theophilos aims to disrupt one of the food industry’s most opaque sectors by establishing a transparent and ethical blueprint for olive oil production and distribution. Inspired by Patagonia’s environmental ethos, Psyche Organic plans to scale responsibly, support community well-being financially, and maintain uncompromising quality and honesty. Looking ahead, Theophilos envisions retiring from active business operations within 10-15 years to develop a sustainable farm and art residency, blending agriculture and creativity off the grid.

Challenges and Transformation

Leaving behind his influential Paradigm publishing project marked a significant personal challenge—the loss of an identity intertwined with New York City’s creative scene. Embracing this “ego death” fueled his reinvention into sustainable agriculture and ethical entrepreneurship, reflecting deep commitment to both personal evolution and community impact.

Key Takeaways:

• Psyche Organic produces 100% organic, cold-pressed olive oil with a transparent Greek supply chain.
• The brand is deeply rooted in community-building around health, inclusivity, and sustainability in Copenhagen and beyond.
• Innovative eco-friendly packaging and a fashion-forward aesthetic redefine olive oil marketing.
• Expansion into U.S. and European markets is underway, focusing on building ethical, transparent business models.
• Founder Theophilos balances creative vision with a long-term plan to marry sustainable farming and art.

Psyche Organic exemplifies how authenticity, sustainability, and purposeful community engagement can disrupt traditional food industries, offering a model for future organic enterprises globally.

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.