Marolda Farms Expands Organic Produce Portfolio with New Organic Figs

Marolda Farms Inc., a respected family-owned operation based in Vineland, New Jersey, is deepening its commitment to organic agriculture by adding organic figs to its product lineup under the Rock & Roll Organics brand. Known primarily for leafy greens and herbs, the farm has steadily expanded its organic acreage from an initial five acres in 2008 to over 120 acres today, with an additional 30 acres planned for 2024. ## Leadership Driving Organic Growth

Richard Marolda Jr., who serves as Production Manager and leads the farm’s organic program, credits the growing consumer demand and improved sales margins for organic produce as key motivators for expanding their organic offerings. Leveraging his proprietary retail label, Rock & Roll Organics, Marolda Jr. has been able to capitalize on market trends and direct consumer engagement.

“The market itself puts out its annual numbers for produce sales and the organic sales increase year over year, so that trend is really promising to see,” says Marolda Jr. “When you’re getting a resurgence of business, organics present a real opportunity to grow with the market.”

Introducing Organic Figs and Exploring Passionfruit

The introduction of organic figs marks a significant milestone for Marolda Farms, as this product category is currently underserved in their region. Alongside figs, they are piloting organic passionfruit cultivation to diversify and enhance their organic fruit offerings in the future.

Commitment to Sustainability and Certifications

Beyond expanding crop varieties, Marolda Farms is investing in advanced certifications focused on fair labor and food safety, including pursuing fair labor certification and PrimusGFS audit compliance. These measures align with their long-standing practice of regenerative agriculture.

Notably, Marolda Jr. has integrated innovative techniques such as roller crimping cover crops to improve soil health and reduce chemical inputs. Organic fertilizers are replacing synthetic options across both organic and conventional operations, reinforcing their sustainability ethos.

Integrated Pest and Crop Management

Marolda Farms adopts Integrated Pest Management (IPM) strategies including crop rotation, cover crops, varied seeding schedules, and off-season manure applications to effectively manage pests and diseases while adhering to organic standards.

Looking Ahead

Rooted in tradition but driven by forward-thinking leadership, Marolda Farms exemplifies how family farms can thrive by transitioning to and expanding organic production. Their latest venture into organic figs and passionfruit, coupled with sustainable practices and certifications, positions them well to meet rising consumer demand and contribute positively to the organic agriculture landscape.

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