Marolda Farms Expands into Organic Fig Production, Strengthens Sustainable Practices
Vineland, NJ — May 2024 — Marolda Farms Inc., a well-established family-run farm known for its leafy greens and herbs, is deepening its commitment to organic agriculture with significant expansion and innovation. Founded by Rich and Sherry Marolda and now led in production by their son, Richard Marolda Jr., the farm has grown from 5 organic acres in 2008 to more than 120 acres today, with a recent addition of 30 organic acres in 2024. #### Organic Growth Fueled by Market Demand and Innovation
Richard Jr. attributes this growth to rising consumer demand and favorable market trends for organic produce, especially post-COVID. Marolda Farms markets its organic offerings under the Rock & Roll Organics label, a successful private brand he developed, which has enhanced the farm’s visibility and sales.
“Organics present a real opportunity to grow with the market,” said Richard Marolda Jr. “Margins for organic produce are better even though they require more care and investment.”
Introducing Organic Figs and Exploring Passionfruit
In an exciting new development, Marolda Farms will launch a line of organic figs in 2024 — a unique offering in their region and a promising growth area. Additionally, the farm is experimenting with organic passionfruit cultivation, reflecting a forward-looking approach.
Commitment to Sustainability and Certifications
Marolda Farms is also advancing its sustainability credentials by pursuing fair labor certification and the PrimusGFS food safety audit to meet customer demand and futureproof operations. The farm integrates regenerative practices such as cover cropping, crop rotation, and recently invested in a roller crimper to enhance soil health.
Their pest management strategy focuses on Integrated Pest Management (IPM), utilizing organic fertilizers exclusively on organic acreage and progressively phasing out synthetic fertilizers on conventional land.
Looking Ahead
With a rich family heritage and a keen eye on sustainable innovation, Marolda Farms is poised for continued growth in the organic sector, emphasizing environmental stewardship and product excellence.
Key Facts:
- Founded: Organic program started in 2008 with 5 acres
- Current Organic Acreage: 120+ acres, with 30 new acres added in 2024
- Signature Brand: Rock & Roll Organics
- New Product Lines: Organic figs (2024), trialing organic passionfruit
- Certifications Pursued: Fair labor certification, PrimusGFS
- Sustainable Practices: Regenerative agriculture, Integrated Pest Management
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Source: Organic Produce Network, Informa Markets Division, May 29, 2024
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