Psyche Organic: Revolutionizing Olive Oil with Community and Sustainability

From NYC Publishing to Sustainable Olive Oil Farming

Theophilos, founder of Psyche Organic, transitioned from a 12-year career as an independent book publisher and community activator in New York City to launching an innovative olive oil company based in Copenhagen. His journey began in early 2020 after the pandemic prompted introspection and a deep dive into sustainable farming practices. Discovering a like-minded Greek olive farmer through research inspired Theophilos to apprentice in Greece, leading to a close partnership and the sourcing of organic, cold-pressed olive oil.

Authentic, Organic Craftsmanship

Psyche Organic works directly with farmers cultivating resilient olive trees aged between 50 and 100 years, some even centuries old. The olives are hand-harvested each November and cold-pressed soon after harvest to preserve purity and quality. The process is strictly organic, avoiding chemicals and pesticides, ensuring an uncontaminated product. Theophilos personally oversees multiple harvests annually, maintaining a deep connection with the farming process and artisanal production meant to elevate transparency in an industry notorious for fraud.

Building Inclusive Community in Copenhagen and Beyond

Psyche Organic is carving out a unique niche in Copenhagen’s smaller but vibrant market. The company fosters an inclusive community that embraces diversity across race, gender, and backgrounds, promoting health and wellness through educational initiatives and transparent supply chains. Although the brand’s physical café residency ended, Psyche Organic continues to activate gatherings at its showroom and through pop-up events.

Unique Packaging and Lifestyle Integration

A standout feature of Psyche Organic is its environmentally friendly packaging—a proprietary eco-bag rare in the olive oil sector. Theophilos approaches the brand like a fashion label, leveraging design, creativity, and collaborations to engage consumers in a category often overlooked as mundane. This lifestyle positioning differentiates Psyche Organic in the competitive landscape, appealing to trend-conscious and health-focused customers.

Vision for a Transparent and Ethical Olive Oil Industry

Theophilos aims to disrupt the olive oil market, recognized as one of the most corrupt food industries, by building a blueprint of supply chain transparency, quality assurance, and sustainable scaling. Inspired by Patagonia’s founder Yvon Chouinard, Psyche Organic endeavors to blend ethical business with community upliftment, with expansion plans already underway across Scandinavia, Asia, northern Europe, and select US cities like New York and Los Angeles.

Future Aspirations

Looking ahead, Theophilos envisions stepping back from day-to-day operations in 10-15 years to build a farm and art residency off-grid, continuing his lifelong dedication to creativity, sustainability, and community well-being.

Credible Data & Context

• Olive trees cultivated are 50-100 years old, some native up to 1,000 years.
• Harvesting occurs annually in November through hands-on, low-impact methods.
• Psyche Organic is pioneering eco-friendly olive oil packaging in the industry.
• Distribution includes retail presence in Copenhagen, NYC (Scarr’s Pizza), and LA (Homesick Studios).

Summary

Psyche Organic exemplifies how sustainable food production can be intertwined with community-building, authenticity, and design-driven branding. Theophilos’ journey underscores a commitment to environmental stewardship, transparent business practices, and pioneering change in a traditionally opaque market. This blend of passion and innovation is setting new standards in organic olive oil and sustainable entrepreneurship.

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