Psyche Organic: Revolutionizing Olive Oil Through Sustainability and Community

Introduction

Founded by Theophilos (“Theo”), Psyche Organic is an olive oil company based in Copenhagen that is redefining the olive oil industry with a deep commitment to sustainable farming, transparency, and community building. Formerly a New York-based book publisher and culture curator, Theo transitioned into organic farming and olive oil production after discovering a passion for sustainable agriculture and ethical food systems.

Sustainable and Organic Farming Practices

Psyche Organic sources its olives from Greek farmers cultivating trees that are decades to centuries old. The cold-pressed olive oil production revolves around strict organic standards, with no chemical use in cultivation. Olives are hand-harvested using sustainable methods like gently knocking olives off trees onto tarps. The olives are then processed promptly in mills emphasizing purity and quality.

Theo is personally involved in the seasonal harvesting, spending weeks onsite in Greece during October-November to ensure smooth operations and to foster close relationships with farmers and mills. This hands-on approach underscores Psyche Organic’s dedication to authentic and transparent supply chains.

Building a Diverse and Inclusive Community in Copenhagen

Psyche Organic embraces inclusivity and wellness, targeting all races, genders, and backgrounds. The brand occupies a unique niche in Copenhagen’s market by combining education about genuine olive oil quality with community activism. The flagship showroom and office serve as the physical hub for events and customer engagement.

A temporary Michelin-starred restaurant residency and collaborations with food curators have further activated local community involvement, while offsite events continue to expand Psyche’s reach beyond physical locations.

Expansion and Unique Market Positioning

Psyche Organic is growing beyond Copenhagen, already partnering with venues in New York City (Scarr’s Pizza) and Los Angeles (Homesick Studios). There are plans to extend into Scandinavia, northern Europe, and Asia.

Distinctive features that set Psyche Organic apart include an eco-friendly, innovative packaging bag rare in the olive oil industry and a branding approach inspired by fashion and creative industries. Theo leverages his background in design, photography, and creative direction to make olive oil marketing engaging and modern.

Vision for the Future

Theo’s vision reflects a desire to combat corruption prevalent in the olive oil market by establishing a transparent, ethical business blueprint delivering authentic quality and health benefits. Influenced by sustainable business leaders such as Patagonia’s Yvon Chouinard, Theo aims to scale Psyche Organic in a way that supports community reinvestment.

In 10–15 years, Theo plans to transition from day-to-day business operations to focusing on personal farming and creating an off-grid art residency, blending food production with creative culture.

Overcoming Challenges and Personal Growth

Theo acknowledges that leaving behind his previous identity as a New York-based publisher and street culture figure required significant ego adjustment. Embracing new realities and redefining personal and professional purpose has been one of the greatest challenges during this major life and career transformation.

Conclusion

Psyche Organic embodies an innovative fusion of sustainable agriculture, design-forward branding, and community-centered business. It stands as a promising model of transparency and integrity in an industry often criticized for opacity. Through thoughtful farming, inclusive values, and creative marketing, Psyche Organic is truly changing the game in the world of olive oil.

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.