Marolda Farms Expands Organic Portfolio with New Organic Fig Offering

Marolda Farms Inc., a well-established family-operated farm based in Vineland, New Jersey, is making significant strides in the organic produce sector. Known for their cultivation of leafy greens and herbs across nearly 400 acres, the farm is intensifying its commitment to organic agriculture under the leadership of Richard Marolda Jr., the production manager and innovator behind their organic Rock & Roll Organics label.

Growth in Organic Acreage and Product Line

Since beginning their organic journey in 2008 with just five acres, Marolda Farms has expanded to over 120 acres of certified organic land, with an additional 30 acres added in 2024 alone. Their current organic offerings primarily include cilantro, dill, and parsley. Building on this momentum, the farm is launching a new line of organic figs under their proprietary Rock & Roll Organics label in 2024—a move that sets them apart as one of the few growers venturing into organic fig production.

Emphasis on Sustainable and Regenerative Practices

Marolda Farms is firmly committed to sustainability, integrating Integrated Pest Management (IPM) techniques such as crop rotation, cover crops, and organic fertilizers. Notably, the farm is phasing out synthetic fertilizers in favor of organic alternatives. Richard Marolda Jr. is also pioneering regenerative farming practices, including the use of a roller crimper and cover crops like rye, with plans to experiment further with their applications in vegetable production.

Pursuit of Certifications to Enhance Accountability and Market Access

To align with evolving market demands and consumer expectations, Marolda Farms is working towards obtaining fair labor certification and undergoing the PrimusGFS food safety audit. These credentials underscore the farm’s dedication to ethical labor practices and food safety, while also highlighting a focus on regenerative agriculture.

Market Outlook and Strategic Vision

Richard Marolda Jr. notes strong year-over-year growth in organic produce sales, reflecting a broader resurgence of interest in organic products post-COVID-19. He emphasizes that organic farming, though more challenging and costly, offers better margins for growers and aligns with consumer trends favoring sustainably produced food. Alongside figs, the farm is exploring organic passionfruit cultivation, signaling ongoing innovation.

In summary, Marolda Farms exemplifies how traditional family farming can evolve through strategic organic expansion, sustainability commitments, and new product development. Their forward-thinking approach positions them well to capitalize on increasing demand for organic produce, while fostering environmental stewardship and social responsibility.

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