Marolda Farms Expands Organic Portfolio with New Fig Offering

Marolda Farms Inc., a longtime family-owned agricultural operation based in Vineland, New Jersey, is accelerating its commitment to organic produce. With roots spanning nearly 400 acres, the farm—led by producers Rich and Sherry Marolda along with their son Richard Marolda Jr., production manager—is renowned for cultivating leafy greens and herbs both conventionally and organically.

Growth in Organic Acreage and Product Lines

Marolda Farms began its organic journey modestly in 2008, with just five acres converted to organic cultivation. Today, more than 120 acres are dedicated to organic farming under the Rock & Roll Organics label, a strategic initiative developed by Marolda Jr. In 2024 alone, the farm expanded by an additional 30 organic acres to meet increasing market demand.

Key organic products currently include cilantro, dill, and parsley. Building on this foundation, Marolda Farms plans to introduce organic figs this year—marking a unique and innovative step in the region’s organic offerings. Additionally, the farm is experimenting with organic passionfruit, signaling diversification prospects and optimism for expanding its organic footprint.

Commitment to Sustainable and Regenerative Practices

Marolda Jr. emphasizes the farm’s focus on sustainable agronomy, including comprehensive Integrated Pest Management (IPM) techniques such as crop rotation, cover cropping, and manure application. Transitioning away from synthetic fertilizers on both organic and conventional sides, the farm now exclusively uses organic fertilizer alternatives.

Further underlining their sustainability focus, Marolda Farms is pursuing certifications that reinforce responsible labor and environmental standards. Initiatives include fair labor training aimed at obtaining fair labor certification and the PrimusGFS food safety audit. These efforts align with ongoing regenerative agricultural practices, including innovative techniques like roller crimping rye cover crops for no-till planting of soybeans or grain corn.

Market Trends and Strategic Outlook

Reflecting on the organic market’s consistent year-over-year growth, Marolda Jr. notes:
"When you’re getting a resurgence of business, organics present a real opportunity to grow with the market." He observes that organic crops, despite higher management costs, yield better profit margins once established. Having a proprietary retail label has been instrumental in driving sales momentum and provides a platform for continued organic expansion.

Conclusion

With over 15 years of organic cultivation experience, expanding acreage, new crop experimentation, enhanced certifications, and strong sustainability commitments, Marolda Farms is strategically positioned for future growth in the organic produce sector. Their forward-thinking approach exemplifies how family farms can evolve to meet increasing consumer demand for organic, responsibly grown products.

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