Organic Style Ltd. Acquires Eco-Luxury Bed & Bath Pioneer Coyuchi, Inc.
Date: April 28, 2008
Location: San Rafael, California
Organic Style Ltd. is a fast-growing eco-luxury online retailer. It has acquired Coyuchi, Inc. Coyuchi makes organic and Fair Trade cotton bed and bath items. It began in 1991 with Christine Nielson, an environmental pioneer named by Ode Magazine. Coyuchi was the first to offer high-quality organic cotton bedding. Its range covers certified organic and Fair Trade linens, towels, blankets, robes, sleepwear, baby clothing, and home accessories. Their products appear in over 300 specialty shops, spas, and luxury hotels like Hana Maui Hotel and Post Ranch Inn.
About Organic Style Ltd. and Leadership
Organic Style Ltd. is led by Gerald Prolman, an eco-entrepreneur. He created Organic Bouquet, the first company for organic and sustainable fresh cut flowers. This business taps into the $21+ billion U.S. floral market. Since Organic Style opened in late 2007 and Organic Style Magazine relaunched in early 2008, Prolman has aimed to grow the eco-luxury sector. He is excited about Coyuchi joining his company as a key acquisition.
Market Growth and Sustainability Commitment
The 2007 Organic Exchange Organic Cotton Report shows that global sales of organic cotton products grew fast. In 2006, sales were $1.1 billion. By 2010, they were expected to reach $6.8 billion. This growth marks a rise of over 550%. Coyuchi now gets all its cotton from the Chetna Organic Growers Association in India. This group supports nearly 6,000 farmers with a 50% higher price than normal cotton. It stops child labor and helps build fair and clear farming communities.
Statements from Leadership
Christine Nielson feels hopeful about the new partnership with Organic Style Ltd. She noted that both companies care for farmworker welfare and the environment. This move should grow their customer base and raise public knowledge on organic farming and Fair Trade practices.
About Organic Style Ltd.’s Brand Portfolio
- OrganicStyle.com: Online eco-luxury boutique
- Organic Bouquet: Leader in U.S. organic, sustainable flowers
- Organic Style Magazine: A guide to eco-luxury living
- Coyuchi: Top organic and Fair Trade bed and bath brand
- Ecoflowers.com: Wholesale floral supplier for high-end retailers and hotels
Additional Resources
- Video on Coyuchi cotton growing in India: OrganicStyle.com/coyuchivideo
- Organic Style Magazine feature on Coyuchi: Winter 2008 Issue
- Ode Magazine profile on Christine Nielson: Ode Magazine
Conclusion
This acquisition is an important step. Organic Style Ltd. and Coyuchi, Inc. now work closely to promote eco-luxury and sustainable products. They connect their skills and shared values. Together, they lead industry growth in organic home textiles and support ethical farming practices around the world.
Sources:
CSRwire – Organic Style Ltd. Acquisition Announcement, April 2008
2007 Organic Exchange Organic Cotton Report
Ode Magazine, Organic Style Ltd., Coyuchi official websites
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