Category: Eco Products
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Leading the Charge: Which EU Countries Excel in Ecolabeled Sustainable Products?
Ecolabels in the EU: Leading Countries in Sustainable Goods As of November 2025, over 100,000 products marketed within the European Union proudly bear the EU Ecolabel, a certification that identifies goods and services meeting high environmental standards. This growing trend reflects the increasing consumer and market demand for sustainable products across various sectors. What is…
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Consumer Insights on Sustainable Fashion: Understanding Willingness to Pay and Purchase Intentions for Eco-Friendly Products
Experimental Evidence on Consumers’ Willingness to Pay in the Sustainable Fashion Industry Published: November 5, 2025 | Scientific Reports, Volume 15, Article 38752 Authors: Alessandro Cascavilla, Rocco Caferra, Andrea Morone, Piergiuseppe Morone Overview This study investigates consumer purchase intentions and willingness to pay (WTP) for sustainable fashion products, focusing on the leather goods sector. Using…
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Navigating Sustainable Finance: Overcoming Greenwashing Fears to Empower Conscious Investment
Greenwashing Concerns Hampering Consumer Confidence in Sustainable Finance Products A recent survey by the European Consumer Organisation (BEUC) reveals that fears over greenwashing and unclear standards are significant barriers preventing consumers from investing in sustainable finance products. Key Survey Insights The survey included over 10,000 participants across 11 European countries such as Belgium, France, Germany,…
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Haleon Leads the Charge: Transforming Healthcare with Sustainable and Recyclable Packaging Solutions
Haleon Advances Sustainable Packaging and Decarbonisation in Healthcare Haleon, the global health company behind well-known brands such as Sensodyne, Centrum, and Panadol, is making significant strides in sustainable packaging and reducing its environmental footprint. Their sustainability strategy prioritises both inclusive health and climate action, reflecting a commitment to improving global health outcomes while protecting the…
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Unmasking Eco-Luxury: 7 ‘Sustainable’ Products That Empower Elitism Over the Earth
7 Eco-Friendly Products That Mostly Appeal to the Wealthy but Do Little for the Planet In today’s consumer culture, eco-conscious living has morphed into a luxury lifestyle trend, often prioritizing aesthetics and status over genuine environmental impact. While the intention behind “green” products is commendable, many popular items marketed as sustainable offer questionable benefits to…
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Unlocking the Green Market: Proven Strategies to Successfully Market Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC The Challenge of Marketing Sustainable Products Despite growing consumer preference for sustainable products, companies often struggle to translate this demand into profitable growth. Key obstacles include: Demonstrating that sustainable products can deliver strong sales growth and justify higher prices. Balancing sustainability features…
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Bamboo Revolution: The Sustainable Solution to Plastic Pollution in Our Fight for a Greener Planet
Sustainable Bamboo Products: A Promising Alternative to Plastics in Global Pollution Mitigation Plastic pollution remains a critical global environmental and public health issue, with microplastics and chemical contaminants widespread across ecosystems. In response, over 175 countries have committed to combating plastic pollution, intensifying the search for sustainable alternatives. Among emerging solutions, bamboo products stand out…
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Sustainable Living: Top 35 Eco-Friendly Products to Market in 2025
Eco-Friendly Products: 35+ Bestsellers for 2025 — Shopify Insights As climate change awareness grows, consumer demand for sustainable products is surging. According to a recent study, 64% of consumers consider sustainability a key purchasing factor, while 80% are willing to pay up to 9.7% more for eco-friendly goods. This makes selling sustainable products not only…
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Unlocking Consumer Willingness to Pay: Insights into Sustainable Fashion Choices
Experimental Evidence on Consumers’ Willingness to Pay in Sustainable Fashion: Key Insights Overview A 2025 study published in Scientific Reports explores consumer purchase intention and willingness to pay (WTP) for sustainable fashion products, focusing on leather bags made through different levels of circularity. By integrating behavioral theories—including the Theory of Planned Behavior (TPB)—and Lancaster’s model…
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Eco-Friendly Fun: Angry Birds and Dolea Join Forces for Sustainable Straws
Angry Birds and Dolea Collaborate to Launch Sustainable Eco-Friendly Straws On November 7, 2025, License Global reported a new licensing partnership between Angry Birds and Finnish company Dolea Oy, aiming to bring sustainable drinking straws to the market. Facilitated by IMG Licensing, this collaboration merges Angry Birds’ vibrant brand energy with Dolea’s patented recyclable paper…
