Category: Green Business
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Unlocking Green Growth: Proven Strategies for Marketing Sustainable and Organic Products with Impact
A Better Way to Market Sustainable Products: Key Insights from NYU Stern & PwC Research Consumers favor sustainable products. Yet brands struggle to market them. NYU Stern’s Center for Sustainable Business and PwC offer new ideas. Their research shows how to boost both appeal and credibility of sustainable consumer packaged goods. The Growing Business Case…
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Reviving Redlands Citrus Heritage: Sustainable Gifts from Old California Botanicals
Old California Botanicals Revives Redlands Citrus Heritage with Sustainable Holiday Gifts Old California Botanicals revives Redlands’ citrus past. The company offers eco-friendly, locally made gifts. Holiday shoppers in Redlands want items that are both green and local. The brand uses citrus themes to tell its story. Honoring Family Legacy Rooted in Citrus J.P. Beall runs…
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Empowering Your Future: EU’s Proposal for Enhanced Supplementary Pensions and Simplified Sustainable Financial Product Rules
European Commission Proposes Measures to Enhance Supplementary Pensions and Simplify Sustainable Finance Rules Date: 20 November 2025 Source: Directorate-General for Communication, European Commission Overview The Commission puts forward a clear plan. Its goal is to boost extra pensions and ease rules for green finance. This proposal works as one part of the EU’s Savings and…
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Brands Under Fire: Nike, Lacoste, and Superdry’s Misleading Green Claims Highlight Importance of Authentic Sustainability in Advertising
Nike, Lacoste, and Superdry Ads Banned Over Misleading Green Claims The UK Advertising Standards Authority (ASA) has tightened its rules on green claims. It banned ads from Nike, Lacoste, and Superdry. The ads made broad sustainability claims. ASA saw these claims as unproven and misleading. Nike’s “Sustainable Materials” Claim Deemed Misleading Nike ran a search…
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Unlocking Sustainability: How Eco-Friendly Products Are Changing the Hospitality Game
When Sustainable Products in Hospitality Act Like Hotel Staff: A Lighthearted Reflection Introduction Hotels face a big task. They must coordinate, stay consistent, and show true commitment. Sustainable products share these traits. They work with the same care as hotel staff. If these products could share their day, their words would match a busy team’s…
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Unlocking the Green Market: Proven Strategies to Powerfully Market Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Research Sustainable products attract consumers, and research shows they work well in the market. NYU Stern’s Center for Sustainable Business and PwC have studied these items to find steps that help companies connect with buyers, invest wisely, and earn trust. Each word…
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Greenwashing Unmasked: ASA Takes Action Against Nike, Lacoste, and Superdry for Misleading Sustainability Claims
ASA Bans Misleading Sustainability Ads from Nike, Lacoste, and Superdry The British Advertising Standards Authority (ASA) banned paid Google ads from Nike, Lacoste, and Superdry. They acted in June 2025. An AI checked the ads and found false green claims. The brands claimed they were eco-friendly, but the proof was weak. Key Findings of the…
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Unlocking Value: The Transformative Power of Sustainable and Organic Products in Today’s Market
Creating Value from Sustainable Products: Insights from Deloitte Canada Deloitte Canada releases a new consumer sustainability report. Its report shows that business purpose and trust build loyalty in a market that values sustainability. Growing Consumer Demand for Green Products After the pandemic and rising inflation, many Canadians choose green products. Sixty-two percent say they will…
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Unveiling the Truth: How New EU Green Claims Legislation Fights Greenwashing and Empowers Sustainable Choices
EU Initiative on Green Claims: Fighting Greenwashing and Boosting Trust The European Commission tackles greenwashing. It does so by proposing clear laws. Laws will boost trust in eco-claims. Companies now make many claims. But many claims mix truth and falsehood. The Commission’s plan aims to fix this. The Problem with Current Green Claims Consumer Confusion:…
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Colombian Innovations: Discover Sustainable and Organic Products for a Greener Future
Eco-Friendly Products Made in Colombia: Innovative Solutions for a Sustainable Planet Colombian entrepreneurs drive global sustainability. They develop innovative, eco-friendly products that help the environment and support social good. The initiatives below show creative ideas and clear commitment to protect our planet. Oxobiodegradable Straws by Promociones Fantásticas S.A.S The company makes oxobiodegradable straws. Sunlight and…
