Category: Organic Innovation
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Unlocking the Green Market: Proven Strategies to Effectively Market Sustainable and Organic Products

A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Sustainability is increasingly influencing consumer choices, with many shoppers preferring products marketed on their eco-friendly attributes. However, companies often face challenges in tapping into this demand effectively. Research from NYU Stern’s Center for Sustainable Business (CSB) and PwC offers valuable guidance on…
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Navigating the New EU Ecodesign Rules: Transforming Unsold Consumer Products into Sustainable Success in a Circular Economy

New EU Ecodesign Rules for Unsold Consumer Products: Advancing Sustainable Products under ESG The European Union (EU) is strengthening its commitment to environmental sustainability through the introduction of new rules under the EU Ecodesign Regulation for Sustainable Products (ESPR) 2024/1781. These rules particularly target the ecological impact of unsold consumer products, aiming to prevent their…
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Unlocking Green Profit: 35 Must-Have Eco-Friendly & Organic Products for 2025

Eco-Friendly Products: 35+ Bestsellers to Watch in 2025 As climate change awareness grows, consumers increasingly prioritize sustainability in their purchases. A recent study revealed that 64% of consumers rank sustainability as a key value driver and 80% are willing to pay a premium—about 9.7% more—for products that are locally sourced, eco-friendly, and have low carbon…
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Holcim’s Sustainable Strategy Fuels 10% Growth in EBIT Amidst Cost Control Success

Holcim Shares Rise on Strong Q3 Performance and Cost Control Overview: Shares of Holcim AG, the Swiss building materials giant, climbed 2.2% following the company’s robust third-quarter 2025 financial results. The firm beat analyst expectations on margins and EBIT, driven by effective cost management and growing demand for sustainable products. Key Financial Highlights (Q3 &…
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Path to a Greener Future: How MAS Holdings Aims for 75% of Revenue from Sustainable Products by 2030

MAS Holdings’ Ambitious Sustainability Revenue Target: 75% by 2030 Overview MAS Holdings, South Asia’s largest apparel manufacturer, has committed to generating 75% of its revenue from sustainable products by 2030. This pledge is part of the company’s new five-year ‘Plan for Change’ spanning 2026-2030, signaling a significant leap in its sustainability agenda. Current Progress and…
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Unlocking the Power of Purpose: Building Consumer Trust with Sustainable and Organic Products

Creating Value from Sustainable Products: Insights from Deloitte Canada Deloitte Canada’s inaugural consumer sustainability report, published January 22, 2024, explores how businesses can create trust and deliver genuine value in a marketplace increasingly driven by sustainability claims. The study surveyed both business leaders and Canadian consumers, highlighting key challenges and opportunities in sustainable product creation…
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Unlocking the Future: LANXESS’s Journey Towards Sustainable and Climate-Neutral Products

LANXESS Sustainable Product Portfolio: Driving Climate-Neutrality and Innovation Commitment to Climate-Neutrality by 2050 LANXESS, a global specialty chemicals company, targets achieving a climate-neutral product portfolio by 2050. This visionary goal is central to their corporate responsibility and sustainability strategy, motivating innovations in product development, supply chain management, and raw material sourcing. Key actions include reducing…
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Unlocking Growth: Proven Strategies to Market Sustainable and Organic Products Effectively

A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Consumers increasingly prefer sustainable products, yet companies face challenges in effectively marketing these offerings to capture growth and justify investment. Research from NYU Stern’s Center for Sustainable Business (CSB) and PwC highlights strategic approaches to enhance the appeal, credibility, and business value…
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Unlocking the Future: The Ecodesign for Sustainable Products Regulation and Its Impact on Sustainable Practices in the EU

Advancing Sustainability through the Ecodesign for Sustainable Products Regulation (ESPR) On 19-20 February 2025, the first Ecodesign Forum convened in Brussels, marking a significant step in implementing the EU’s Ecodesign for Sustainable Products Regulation (ESPR). This forum brings together nearly 130 experts from Member States, industry, NGOs, and academia to collaboratively advance sustainable product policies…
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Navigating the New EU Ecodesign Rules: Understanding Sustainable Practices for Unsold Consumer Products

The ‘E’ of ESG: New EU Ecodesign Rules for Sustainable Products and Unsold Consumer Goods The EU Commission is advancing new implementing rules under the EU Ecodesign Regulation for Sustainable Products (ESPR 2024/1781) to curb the environmental impact of unsold consumer products. This initiative addresses the “E” (Environmental) aspect of ESG by promoting sustainable product…